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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns. With 2014 shaping up to be a banner year for mobile, here's how marketers should equip their paid search and social campaigns to ride the mobile wave.

  3. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. Social media advertising is what traditional search...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    AdWords enhanced campaigns removed the ability to target mobile campaigns separately and rolled together tablet and desktop. AdWords Enhanced Campaigns With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned, and...

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    The new multi-channel segmentation capabilities are best demonstrated by looking at some common scenarios in search and social media campaigns. You can do the same on your website by being aware of the paid search query parameters for your display...

  6. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    For this study, Marin gleaned data from its global online advertising index over a nine-week period year-over-year and beginning one week following the migration deadline for enhanced campaigns. In looking at the data, it was hard to distill how...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    MD: Create an easier AdWords experience as the AdWords enhanced campaigns are far too time consuming for most small-/medium-size businesses. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per...