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  1. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Separate Campaigns by Regional Audience And Marin said performance marketers "investing in native advertising channels should consider the levels of user engagement and interactivity the platform’s users have with its paid and organic content.

  3. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Plan for these everyday moments when timing your messages for your social media campaigns. This makes Twitter content a platform for live content discovery, which is effective not only for relaying news, but also for brands to get out their messages.

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Marketing to existing customers is a great way to boost repeat sales. Then, use Facebook advertising to re-engage the product...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...