The results were tremendous.percent uplift in click-through rate (CTR) across all their AdWords campaigns new Google+ followers per day Pixability, a YouTube-certified marketing and advertising company, recently conducted a YouTube video study.
However, the report also states that 79 percent of marketers still run their social campaigns in silos and that 2 out of 3 marketers say that integration of email marketing with other channels is either manual or non-existent.
Once you start building data in your analytics accounts, analyzing it and getting to actual insights as to how your campaigns are performing, you can start to understand how you're paid and your earned strategies are working.
Over at Facebook-Studio.com, they recommend looking at Facebook hashtags as an extension of the marketing campaigns you’re running in other platforms that use hashtags: If you are already using hashtags in an advertising campaign through other...
When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. Keywords and match types has become more complicated over the years, yet its mastery is...
Without selling your services, or at least building an audience you can market to, you're wasting budget, so it's absolutely critical to monitor the conversions generated or influenced by your social campaigns.
And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...
Google has already announced that brands will be able to insert markup into their email campaigns that will integrate seamlessly with Now, triggering special content cards and alerts when a user receives an email to their Gmail address.
Since Google's announcement of enhanced campaigns, all eyes have been on mobile. Advertisers who have felt the pain of lower ROI are left wondering, "Are enhanced campaigns going to help me win in Google mobile – or are they designed to help Google...
Easily create and test landing pages for multiple campaigns From search marketing to social media, these are business game changers that open new opportunities and avenues to achieve a competitive edge.
Imagine not having a standard solution for tracking the effectiveness of your marketing campaigns. It's fairly easy to set up integrated marketing campaigns to figure out which visitor came from which source.
Aggressive campaigns and major pushes may have their place, but the most enduring SEO results come from a long-term relationship. The benefits it provides exceed the value of other marketing approaches – direct mailing, broadcast advertising...
YouTube's Ad Leaderboard joins the Mashable Global Ads Chart, which is powered by Unruly, and the Visible Measures Top 10 Viral Video Ad Campaigns Chart, which is published on Advertising Age. The stunning success of these ads show how brand...
Enhanced campaigns get Google+ annotations and an upgrade center. Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
The number or users in the chart below highlights the potential audience reach you're missing when not advertising with Bing Ads and also helps to explain why advertisers often see increased ROI for campaigns in these industries.
Specifically, layering digital video on top of TV campaigns can continue to build substantial incremental reach after the TV reach curves have flattened. Big brand marketing was so much easier when individual TV shows could consistently deliver...
Starting with those who use AdWords import function in Bing Ads, as Bing Ads has mostly reached parity with AdWords, importing campaigns into Bing Ads can be a matter of minutes, not days. The unfortunate thing is that in reality search campaigns...
Brands can now benchmark the success of their individual video campaigns or calculate their total share of voice versus their competitors. Sara Wood, Unruly's co-founder and COO, and Lewis More, the company's Technical Product Manager, provided a...
Bing hits back on AdWords enhanced campaigns. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog Optimizing Local Search Campaigns - ClickZ After slamming Google AdWords for taking control away from customers, Bing says "…we do not...
