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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  2. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Separate Campaigns by Regional Audience However, global brands are spending five times less on advertising in this region compared to North America, the report said. Because Facebook in the APAC region has a significant amount of users and low...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. Marketing to existing customers is a great way to boost repeat sales. Then, use Facebook advertising to re-engage the product...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. I've been thinking about our marketing campaign, and here it is! You have $20,000 for the photo shoot – make sure to get...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...