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  1. Evolution in Digital Marketing Skill Sets

    Agencies will look for specialization and digital media to grow, which means integrating marketing platform management solutions into their existing advertising capabilities. As quoted from Sarah Turk at IBISWorld, "Brand awareness and niche labor...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  4. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    Television networks, providers, brands, and agencies must continue to unshackle themselves from dated business and advertising models and rediscover television as a new medium. This means planning television and digital together to tell stories...

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. Digital marketing is about much more than simply links of course but for the...

  6. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    Some of the world’s top advertisers and their agencies, including ZenithOptimedia, have been beta testing the product. Scrutinizing views is not enough – in a digital world, brands need to understand what drives consumers to engage with their content.

  7. Social PR Tips to Get Fit for 2013 Digital Marketing

    Digital marketing experts report that the majority of a company’s sales cycle today happens without a company’s participation; brands and agencies that “get it” will survive. Today’s healthy brands are doing press releases because they’re...