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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. Could LinkedIn advertising be an answer for brands that are "tapped...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Age range, demographics, intellect, level of niche interest, familiarity with brand) This builds your marketing list and your own audience for future promotions. Look to run social promotion campaigns, use social advertising on Facebook, Twitter...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The overview gives you a great snapshot of the people coming to your website, with Age in a column chart on the left and a pie chart showing gender on the right. Each age group is a different color and shown as a stack graph where each group is a...

  4. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise...

  5. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. You can use this data to go into a second level of PPC...

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, as social media engagement continues to increase, including half of American adults over the age of 65, the pull from customers, employees, investors, and media can be expected to make the Social CEO among the most effective, in-demand...