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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. In the early stages of online advertising, targeting options...

  2. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The original search marketing conference is back! This is a rebirth of Search Engine Strategies, the original search marketing conference. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid...

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    What if you could map advanced Analytics users' knowledge over your own data? Are you trying to set marketing budgets and need to understand what is working and what should be cut? Are you looking to analyze marketing campaigns and their performance?

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In the example below, the keyword phrase "Search Marketing Agency" has 8,100 searches per month and a CPC of $16.76. Keywords are the root of all search marketing efforts, so knowing this information for each keyword keeps you ahead of the...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  7. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    My senses tell me that this is really groundbreaking - not just for SEO but for search as a whole,” Dixon Jones, marketing director of Majestic SEO tells Search Engine Watch. We don't ever expect to rival the majors, but it turns out that we do not...

  8. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Search & Social Google Analytics Advanced Segments This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter...

  9. The Role of #Hashtags in Social Media and Search

    As understanding grew of how hashtags work, they became widely embraced by the marketing and advertising industry. A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an audience with...

  10. 21 Ways to Scale Content Promotion for Maximum Exposure

    When it comes to content marketing, one of your primary objectives should be to get your asset in front of as many eyes as possible. I advocate selecting a keyword-driven concept or topic when producing content assets, so you can capitalize on the...

  11. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Investing in SEO, social media, marketing, PR, and advertising will never prevent the impact that earned media will have on the brand. Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that the...