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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The automated element of these campaign types utilizes time efficiently and allows you to use your marketing budget effectively. If you only have a product live for a short period, this is a much more efficient way of advertising on these areas...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bringing all the necessary team members together to execute an initial campaign can be quite challenging, but once the company gets into a regular cadence of these content marketing initiatives, the rewards can go far beyond SEO and link-building.

  3. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Website visibility used to be called just SEM (search engine marketing) and...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This builds your marketing list and your own audience for future promotions. Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build...

  5. Survey Says: Stop Making Assumptions About Your Content

    This lesson can really translate to all aspects of marketing. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really stuck with me. As a content marketer, I find that it’s very easy...

  6. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. For 19 percent of the respondents, paid search accounted for more...

  7. Marin Adds Google Shopping Campaign Management

    That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week. With this launch, "Marin becomes the only independent digital marketing platform to offer...

  8. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. As we're coming up on the one-year anniversary of Google...