Rather than thinking of your job as building links for search engines, Cutts said you should focus on making something compelling – a reason people will really want to use your website – then think about the broader marketing (e.g.talking to...
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
Eighty-four percent of 700 business leaders, entrepreneurs, and marketing professionals believe there is a correlation between an influencer’s reach and their ability to drive action, according to the study.
We all know audience is important, but exactly how important, is often overlooked in search marketing. The number or users in the chart below highlights the potential audience reach you're missing when not advertising with Bing Ads and also helps...
Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows.
Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd look like this in the U.S. Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub...
This is exactly the lowered barrier that could finally get SMBs into mobile marketing en masse. Google is the best advertising product in the history of the world.because it's like advertising at a store," Henry Blodget said recently, "Facebook...
A June 2012 report by Forrester for affiliate marketing platform Rakuten LinkShare found that affiliates are profitable for advertisers, drawing new customers, often triggering reconsideration and closing the sale.
We all know the outcome, using a mixture of familiar terms with different meanings led to advertiser confusion, which in turn led marketers to bad decisions and poor results, which is why so many marketers cut back on Bing Ads, or even stopped...
Sara Wood, Unruly's co-founder and COO, and Lewis More, the company's Technical Product Manager, provided a demo of the dashboard and discussed its potential impact on "just-in-time marketing. Predictions are that global online video advertising...
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. The data is going to be pretty rich and robust, that is the heart...
Based on data recorded by the Adobe Marketing Cloud customers, video consumption has grown dramatically over the past two years. Publishers should look for opportunities to weave more video content into their marketing channels, such as social media.
For all the hype about Google Glass, not much has been said about how it's going to change Internet marketing. Could it be that for all our gadget drool, we're overlooking what could be the biggest Internet marketing explosion of the decade?
GM Returns to Facebook Advertising After Public Split a Year Ago – Advertising AgeNo details on why GM is back, or how much they'll be spending. Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. If you can increase the amount of purchases, donations, signups...
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Search marketing is a channel where every little piece of the campaign can be measured. EBay recently announced that it has proven quantitatively that paid search advertising doesn't work and returns only pennies on the dollar back to its business.
RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. As with search marketing, the power of RTB is derived from the ability to target each individual based on intent signals.
