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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing puzzle. Most marketing automation technologies (e.g. I didn't realize the full capabilities of marketing...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Jeff Sauer is the founder of Jeffalytics.com, VP at Three Deep Marketing and the author of helpful resources including the Periodic Table of Google Analytics. Segment Contributed by: Angie Schottmuller is an accomplished...

  3. BloomReach Adds 4 New Metrics to Measure Page Quality

    CQM is a quality assurance algorithm, of sorts, based on data the company has collected and analyzed over “four years and a 150 million pages,” said Joelle Kaufman, head of marketing at BloomReach. BloomReach announced today the release of its...

  4. Key Factors to Effective Competitive Analysis as a Small Business

    One of those ways is by using competitive analysis and PPC to your advantage to gain a leg up on what the competition is doing and ultimately make your marketing plans easier from the get-go. Imagine how helpful it would be to find out which...