There has always been word of mouth marketing. His answer: write "awesome frickin' content"! Since then Panda iterations have had SEO practitioners reinforcing similar "content is king" mantras, and have had SEO doomsayers laughing maniacally at...
Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. But the press release is still a valuable tool for online marketing in a number of ways.
Rather than thinking of your job as building links for search engines, Cutts said you should focus on making something compelling – a reason people will really want to use your website – then think about the broader marketing (e.g.talking to...
For example, I ran this post a few years ago "The Best Search Marketing Research Papers. Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be), there’s another opportunity here.
Casie Gillette, Director of Online Marketing at KoMarketing Associates At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an...
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’ – ClickZHow close can a marketer get to real time? PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
The Brooks event will be the festival's only "live event per se," said Walter Levitt, executive vice president of marketing at Comedy Central. If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the...
The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions. How different marketing channels help get your...
Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. The emerging content marketing philosophy is a marriage of data-driven SEO and the more distant skillset of creative storytelling.
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
You Tube is the second largest site where searches are conducted and just crossed the threshold of having over 1 billion users and offers a world of opportunity for marketing a small business. At Pubcon, which is taking place in New Orleans this...
Say you need to write about "agile marketing" in startup companies, but you don't have a good grounding in the subject. Post a query explaining what you want and, within hours, startups will be telling you how they use agile marketing, their...
We all know audience is important, but exactly how important, is often overlooked in search marketing. The search marketing data from comScore reveals that even though searchers can switch between search engines, they typically stick with the same...
"If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. Content Marketing and Gaining Visibility He's also a TEDx speaker, a marketing adviser to...
Quora can also be used to inform your inbound marketing campaigns by optimizing your buyer personas, generating ideas for new content and competitive intelligence. Another niche social player worth exploring is question-and-answer site Quora.
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: This is the core of inbound marketing.
