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  1. How to Eventually Become a Millionaire Using Your SEO Knowledge

    An elaborate keyword research offers valuable marketing information. There are many types of SEO services you can offer and running your own websites might even be more profitable. With a wide range of clients you get asked to offer your expertise...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Their blog, although infrequently updated, has numerous advanced conversion rate tips and case studies, besides more general digital marketing advice. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. For 19 percent of the respondents, paid search accounted for more...

  4. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    A new marketing campaign they've developed in response, "Belong anywhere". Majestic's new Topical Trust Flow promises full web categorization. The feature has lots of potential: this article shows how it can be used to quickly identify multiple...

  5. 4 Amazing Things You Simply Must Know About Sensational Headlines

    An often overlooked but critical part of content marketing is the headline. Given the importance of headlines to content marketing success, we did a study at Conductor (disclaimer: I am the director of research at Conductor) that examined how...

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. As global Internet usage increased and technology improved...

  7. Top 10 Skills That Separate Real UX Designers from Wannabes

    They avoid describing users in terms of marketing demographics, such as marital status, income, and employment status, which provide no information to aid in the design process. UX design was largely unappreciated for many years, but the rash of...

  8. 5 Takeaways From the World Cup for Global Search Marketers

    Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the history of Adidas soccer. Social spending, for example, on World Cup-related campaigns rose to the half...