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  1. How to Create Great Content: Start by Creating Content for Yourself

    Most people new to marketing (and even many of those not so new) think about marketing as "how do I get visitors to my website? The new one might be considered passive – the moth drawn to the light – but it has the potential to be far more powerful...

  2. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. Using the smartphone’s geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified...

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    And what's interesting is that when you look at common Mobile marketing business objectives, they almost always mirror those of email. Fleck started off by saying that as you look at and think about email marketing, you really want to start with...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online marketing strategies. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in...

  5. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Devra Prywes, Unruly's Marketing Director, added, "Creating and distributing shareable content for social media is at the top of the agenda for CMOs, and brands can use the Lab experience to pinpoint exactly what's trending.

  6. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Marketing would be the easiest job in the world. Because digital marketing and attribution modeling are difficult, and digital marketers are under intense pressure to produce conversions at a target ROI in a very, very short amount of time.

  7. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or have access to Pinterest analytics, or to relevant data about the performance of their Pinterest marketing campaigns.