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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Their marketing team decided that the best way to kick this campaign off was to ask their users to pick the first city this would launch in. We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of television voting...

  2. How to Make Your Keywords Fit Your Marketing Messaging

    My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing organizations and promoted...

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. It is the relationship between structured data and search marketing that is of topic relevance to today’s...