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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The automated element of these campaign types utilizes time efficiently and allows you to use your marketing budget effectively. You still set two description lines, so the ads are in line with both the season and the promotional messaging used...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Matt Heindl, senior director of social media marketing at Razorfish, told Digiday brands may have to "pay to play" with the new algorithmic model. Twitter’s temporal nature is, for better or worse, responsible for the rise of real-time marketing in...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are many ways to identify good content marketing opportunities. Bringing all the necessary team members together to execute an initial campaign can be quite challenging, but once the company gets into a regular cadence of these content...

  4. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...