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  1. A New Direction for SEO in 2014: The Secure Search Manifesto

    In September 2013 marketers witnessed the single biggest change to happen in this industry since the introduction of off-page factors and backlinks. However, adapting to change is the new imperative that marketers in our industry have to follow in...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Digital marketers can easily outsmart HR or recruiters unfamiliar with industry slang. The irony: with the proper training and experience, traditional public relations and marketing pros can actually make the best digital marketers.

  3. Is Super Bowl Advertising Money Well Spent?

    The Adobe Digital Index data suggests that marketers should be saying “yes” and “yes” to these questions. As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers...

  4. Is Agile Marketing the Future of Search in 2013?

    During this time I definitely feel that we've seen a significant shift toward the industry evolving in this way, with not just search marketers realizing the value, but also social, PR, content, and branding teams being integrated into the bigger...