Many search marketers try to use reviews as a way to build links. Some of these publications are even getting ousted for link building tactics, and some industries (like the food critic industry) as a whole struggle to keep journalists "honest" and...
Marketers to spend $100 million more on mobile than previously projected; Google will take 50+ percent of revenues; Facebook will earn $964.9 million and Twitter will earn $266 million from mobile, eMarketer forecasts.
It’s critical that search marketers differentiate between branded and non-branded traffic to better assess performance and avoid missing new, more valuable customers down the road. To effectively attack this problem, marketers should optimize reach...
According to data from the 2013 B2B Content Marketing Report, a coordinated effort between MarketingProfs and the Content Marketing Institute, B2B marketers are spending 33 percent of their marketing budgets on content marketing, up from 26...
That is, more marketers who can live comfortably throughout the marketing stack rather than those who are specialized: A close look at responses from Conductor’s recent joint survey with Search Engine Watch of 616 search marketers suggests that SEO...
Big Data” is one of those industry buzz words that we have to put up with, but unfortunately for all online marketers it is a stark reality. Whilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February...
The Adobe Digital Index data suggests that marketers should be saying “yes” and “yes” to these questions. As media companies expand their digital content and ad insertion capabilities, especially in the area of video and mobile, and as advertisers...
More marketers will be leveraging video content on their site but it would be critical to optimize those videos for SEO. Influencers can be celebrities, bloggers, authors, or other industry leaders. Depending on the industry, Google+ has the...
During this time I definitely feel that we've seen a significant shift toward the industry evolving in this way, with not just search marketers realizing the value, but also social, PR, content, and branding teams being integrated into the bigger...
Integration allows you, as marketers and not just SEO professionals, to look across channels to measure total productivity across all digital disciplines.will involve looking closely at not just SEO, but also how it relates to content and social...
Small business marketers need to earn links, and content marketing is extremely effective for gaining earned links. This is especially frustrating for small business owners who don't have the time or resources to stay current in, what they believe...
What surprises and confuses me is the low number (38 percent) of brands and marketers that say they have no content marketing strategy in place. In 2011 the content management institute conducted a study and found that 90 percent of marketers do...
In the end, we all have to realize that the online industry still has much better data than traditional marketing. We will all feel the pain of losing a percentage of data, which is a feeling not so foreign to the industry in recent months.
One of the themes of the industry panel I moderated at BrightEdge Share 12 was whether Google is still "a Black Box"… and whether marketers needed their own Black Box to deal with Google's Black Box. Paid search marketers have enjoyed this...
In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of many more search marketers – and their algorithms are trained on big data – interpreting the trends...
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options. But, online marketers, here’s a few content strategy...
Yes, professional online marketers share new press release SEO strategies that are actually not so new, according to SEO expert Joe Laratro. While Penguin doesn’t change that, online marketers need to be more mindful of the quantity and quality of...
Marketers focused solely on traditional search may be missing out on a huge opportunity not only to tap into additional search data, but to connect in a meaningful way with searchers further into the purchase funnel.
Social Fresh’s new 2012 Facebook Ad Report combines helpful insights from their survey of experienced marketers, with analysis and tips from industry experts. Their format also allows marketers to scale back on the amount of creative they need to...
There is a big gap between traditional marketing thinking and the way search marketers typically think. For search marketers (when I use search marketing I mean SEO and PPC collectively) looking for a quick tidbit, this isn't the type of panel for...
