Marketers to spend $100 million more on mobile than previously projected; Google will take 50+ percent of revenues; Facebook will earn $964.9 million and Twitter will earn $266 million from mobile, eMarketer forecasts.
In the midst of a sea of information, B2B search engine marketers need to streamline their focus in order to capture the best resources possible. For search engine marketers with a greater financial budget for commercial software, Searchmetrics and...
For traditional marketers, this methodology might not seem too farfetched: Once ad copy is written, ad placements are bought in magazines, and then it’s out in the world, doing what advertisements do best.
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options. While it is easy to get caught up in the SEO juice of links...
While B2B organizations naturally gravitate to the desire to acquire sales ready leads, search engine marketers need to lead the effort in developing a spectrum of lead opportunities from an SEO program.
This column evaluates some of the factors involved in lead scoring, and proposes how B2B search marketers can help contribute to and ultimately step to the forefront of the lead scoring process. Once the appropriate lead scoring criteria is...
Top 14 Things Marketers Need to Know About QR Codes A traditional 1D barcode (UPC/EAN) stores up to 30 numbers, while a 2D barcode (QR) can store up to 7,089 numbers. A Google Trends analysis of these 2D barcodes shows "QR code" dominates by far...
Search engine marketers need to understand how the content and relationships they build fit in with other aspects of inbound marketing. According to the 2011 B2B Outlook, a survey conducted by Ipsos OTX for Google, B2B marketers allocated 5 percent...
B2B search engine marketers need to take inventory of the following online assets: B2B marketers need to consider a combination of metrics that should incorporate keyword visibility, organic search traffic, lead generation, and overall campaign...
Yet B2B marketers still place Facebook as an important platform, because business decision makers are there, even if they aren’t in a traditional “buying mode. Even though specific business profile enhancements appear to be on the way later this...
B2B marketers should consider one of two different keyword strategies when tackling industry landing pages. In some cases, B2B marketers try to capture too broad of keyword terms, without enough content relevance to truly support such a target.
As optimism over the economy increases across B2B organizations and industries, search engine marketers need to take note. In a previous article I spoke about the need for B2B search marketers to invest in content marketing strategies.
In short, B2B search marketers need to keep track of keyword strategies used in social media content generation. Through a combination of Google Alerts, bookmarked sites, or link management tools found in solutions like RavenTools or Ontolo, B2B...
Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization (SEO) goals. B2B marketers have consistently recommended blogging as a communication vehicle and brand awareness tool for the company, but...
Out-of-work and aspiring marketers in the states of California, Minnesota, New Mexico, Florida, and Texas may be eligible for fully paid Market Motive online marketing certification courses through the US Workforce Investment Act (WIA).
As B2B marketers, we'd be wise to remember that chasing the shiny new object isn't necessarily the best approach. Why Blogs and Social Media Should be Part of Every B2B Marketers Toolkit Last Wednesday, the first B2B Search Strategy Summit was held...
Although marketers separate online and offline strategies, prospects don't. He said that most of today's B2B marketers rely on over-simplified metrics (cost per lead / lead conversion) ad copy (to increase click-through) and landing pages - all in...
Marketers - online and traditional - need to let go of the past, get away from what they're used to doing. Marketers have many new tools to reach consumers, from web sites to blogs and social media to videos and podcasts.
The rise of the ad exchanges and Demand Side Platforms makes display advertising sexier than ever before, allowing for auction-based procurement and real-time bidding, and provides marketers with the ability to add some serious accountability...
Their findings showed that most marketers aren't effectively leveraging online assets to their best potential. He said B2B marketers are frustrated as marketing decisions are not based on rational decision making.
