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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    What Does This Information Mean for Marketers? The price of a search ad versus a more traditional method of advertising is much more cost-effective. Traditionally, the value in search advertising has always been centered on increases in click...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    The irony: with the proper training and experience, traditional public relations and marketing pros can actually make the best digital marketers. Digital marketers can easily outsmart HR or recruiters unfamiliar with industry slang.

  4. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options. While it is easy to get caught up in the SEO juice of links...

  5. Lead Scoring: How B2B Search Marketers Can Lead the Process

    This column evaluates some of the factors involved in lead scoring, and proposes how B2B search marketers can help contribute to and ultimately step to the forefront of the lead scoring process. Once the appropriate lead scoring criteria is...

  6. 4 SEO Recommendations for More Effective B2B Website Industry Sections

    B2B marketers should consider one of two different keyword strategies when tackling industry landing pages. In some cases, B2B marketers try to capture too broad of keyword terms, without enough content relevance to truly support such a target.