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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    What Does This Information Mean for Marketers? The price of a search ad versus a more traditional method of advertising is much more cost-effective. Traditionally, the value in search advertising has always been centered on increases in click...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: When looking at Amazon's success, what is one core tenet Amazon embraces that maybe other digital marketers aren't, but should be? Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida, on Thursday, April...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To harness the extraordinary power of peers and experts, these marketers are finding was to build relationships with important individuals over time. All too often marketers want to target generic groups such as mommy bloggers or tech bloggers.

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    It's clearly something that will be very important to digital marketers in 2014. The returns from content marketing, if it's done well, still offer fantastic ROI for digital marketers. What this volume of content does mean for marketers, is that we...

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    What does this mean to digital marketers? Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment.

  6. Future of Search & Content Marketing: Expand Your Mindset

    As marketers, we’re already thinking about how our content plays out across devices, as in responsive design. MacGurn began the talk by showing the rise in alternative search methods other than the traditional search engines like Google.