Quantifying in-store (or online) sales lift is perhaps the most direct, and therefore valuable, metric for marketers. As you can imagine, many marketers salivate at the possibilities of being able to have a scalable and repeatable methods for...
A fragmented relationship with marketers focused on conversion-oriented design was a common occurrence. Inbound traffic is key to a marketers goals and SEO represents a large part of that activity. As modern marketers and designers evolve this...
Many search marketers try to use reviews as a way to build links. These lines have blurred so much, in fact, that most traditional journalism publications have blogs (example 1, example 2, example 3).
SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into emerging areas of local, mobile and social media optimization. New-school SEOs are emerging now– created by smart marketers that know how...
This is an important concept for marketers to embrace. For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may...
People seek answers, content, and conversation in both search engines and social networks, so marketers need to be in both places where these conversations and searches are occurring. This seems very basic, but it is worth repeating over and over...
The world of mobile apps is foreign territory to most online marketers. Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking. Developing apps require different skills than traditional...
Marketers already know people are watching online video more than ever, but what are they watching? Unlike traditional online video, most authenticated video streams are viewed on mobile devices opposed to PCs.
Marketers to spend $100 million more on mobile than previously projected; Google will take 50+ percent of revenues; Facebook will earn $964.9 million and Twitter will earn $266 million from mobile, eMarketer forecasts.
Marketers from strong brands are pursuing the 60 to 40 percent ratio of branded and non-branded traffic because they recognize the value of long-tail visitors, whose net-new traffic spikes traffic by 50 percent or more.
The great news is, many small to midsized business marketers can still eat big brands' lunch in many ways ifthey are über nimble, fast to adapt, and understand what makes the most impact in various channels.
By taking the good of office life and building on it, we can create an environment where creative and marketers benefit from working alongside one another. In the frenzy to defend telecommuter rights, the traditional office environment has taken...
There is no industry standard for mobile ad tracking so marketers are on their own to make sense of the different technologies and determine the best approach for their businesses. Further complicating matters are the ongoing changes and privacy...
The idea is to let these kinds of companies offer more affordable SEM services to smaller marketers. Traditional search agency services were developed for large clients and are service-intensive, The Search Agency says.
Many also offer sophisticated graphic user interfaces to make otherwise development-heavy changes quick and easy for business users and marketers. Thankfully, many TMS vendors have business rules and technology in place to address the needs of data...
Based on the report, one potential issue B2B marketers might face is the notion that “producing enough content” was more challenging than anything else (albeit producing “quality” content did not seem to be a direct response option).
As search marketers we need to be able to succinctly highlight to consumers what we have that deserves their attention. Is the traditional call to action really as effective as we think it is? Every single tome on the subject of copywriting will...
In an earlier article I covered an intent-based approach that leverages consumer behavior data throughout the decision journey to help marketers drive content development and search query relevance. For instance, does the search engine present...
This tidal shift gives local marketers, multi-location brands and the agencies, publishers, aggregators and resellers they work with a chance to climb into the driver’s seat and capitalize on this immense opportunity.
Since Twitter is open and public, it acts as television’s backchannel filled with real-time commentary and conversation – And it’s not just about TV series but also TV commercials giving producers and marketers instant feedback about their content.
