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  1. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform to reach more customers? Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. B2B marketers realize that they need to consistently reach their target audience to successfully close business.

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In fact, The Content Marketing Institute recently released a study that the most successful B2B marketers are active on an average of seven networks. Smart marketers will benefit from keeping a close eye on their link profiles, and performing...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    The irony: with the proper training and experience, traditional public relations and marketing pros can actually make the best digital marketers. However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. The convergence of social, mobile, and search marketing techniques and technology has provided...

  7. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    B2B companies that blog generate 67 percent more leads per month than those who don't.percent of B2C marketers consider themselves effective at content marketing.percent of consumers say they feel better about, and are more likely to buy from, a...