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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent signals across channels, matching clicks on search engine ads to audiences on Facebook in real-time. Remarketing Lists for Search Ads (RLSA): Google...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Take advantage of the opportunity to be involved and active on social media, whether it's Twitter, Facebook, Google+, or whatever you prefer. From the final 16 games to the World Cup final between Germany and Argentina, there was a total of 180...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. Now, my wife's social media activity revolves around reading other people's updates on Facebook and Instagram, so I wasn't...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile.

  6. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Kenshoo said click-through rate also improved, with paid search ads seeing a 7 percent increase in CTRs when a person was exposed to both Facebook ads and PPC ads, “indicating that social advertising was able to positively impact consumer...

  7. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    Social: When someone makes a purchase, encourage that customer to engage with you on the various social platforms, the most prominent being Facebook. This time of year most marketers are focused on accentuating their business' peak traffic...

  8. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    As social media emerged, and Facebook, Twitter, LinkedIn and Pinterest created massive platforms for sharing, the reach and impact of shared consumer stories grew exponentially. Before Facebook, Twitter, or Pinterest, Google was already amplifying...

  9. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    No doubt about it, content marketing has a stamp of approval from both marketers and consumers bankrolled with a cushy budget! B2B companies that blog generate 67 percent more leads per month than those who don't.percent of B2C marketers consider...