Many search marketers try to use reviews as a way to build links. One wrong pitch and your company can be plastered all over a big media site, leaving a brand reputation nightmare on your hands when a journalist publicly digs into you for...
This change gives marketers more complete insight into the impact Promoted Tweets have in driving engagement and exposure on Twitter," the company said. For some marketers, the wider availability of Twitter's ad platform comes none too soon.
Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet. Leverage Social Media Much of this preoccupation stems from a belief that Google bestows...
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual chocolates, jewelry and flowers, and it seemed like everyone had romance on their mind.
It seems that many search marketers have not caught up to the mobile revolution, however. Social media is certainly sucking up all the buzz, but is this what's depressing CPCs? Focused on big brands and major advertisers, the company offers...
I've seen websites forget about this for even a short period of time like one week, and it plagues marketers for the following 12-24 months. We've transformed ourselves from a link-building company to a full-service digital marketing company, with...
SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into emerging areas of local, mobile and social media optimization. New-school SEOs are emerging now– created by smart marketers that know how...
This is an important concept for marketers to embrace. For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may...
As digital marketers, we'll need to embrace content curators and develop relationships with them. I recently sat down with Kawasaki to get his thoughts on content marketing, social media, and his most recent book, "APE".
Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. The result is often neat-looking infographics that no one is really interested in, or sweet social media campaigns that are the...
As social networks become more algorithmic, you will see more social media marketers reverse engineering their presence (some are already doing this for EdgeRank). People seek answers, content, and conversation in both search engines and social...
Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience. When it comes to social media, Facebook, Twitter, and Google+ dominate the conversation.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most...
This is an opportunity for site owners and online marketers to let users — both human and spiders — know that their site has met our editorial review standards and can be trusted to provide quality content.
The world of mobile apps is foreign territory to most online marketers. Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking. Building authority through links and social media endorsements.
Marketers already know people are watching online video more than ever, but what are they watching? Publishers should look for opportunities to weave more video content into their marketing channels, such as social media.
Facebook Fatigue Among Teens Should Freak Out Marketers – Bloomberg BusinessweekFacebook and YouTube are on the way out, Reddit and Twitter (plus Snapchat, Vine, and 4chan) are in with teens, according to Piper Jaffray.
One of the key takeaways for social media marketers from Tourism Australia’s story: don't be afraid to test and experiment on social media. When you think of the travel and tourism industry, you typically don't think of the most innovative content...
As marketers, we can learn more from monitoring celebrity social channels than the latest fashion trend or hottest restaurant to dine at – each celebrity is their own brand. Today, fans are given almost 24-hour access to some of their favorite...
