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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    The savviest marketers in the new era of ecommerce will be looking beyond just where customers are coming from,” Custora said in its report. Social media is generally accepted as a common contributor in the path to conversion, and sometimes is the...

  2. How to Make Your Keywords Fit Your Marketing Messaging

    This was further validated by our market research when we found more C-level marketers use agency over company or firm, and those are the people we are trying to reach. When we did this, we sent out the survey to existing clients who fit our new...

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is Structured Data report in Google Webmaster Tools. As search marketers our job is to ensure sites are visible and understood by...

  4. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or have access to Pinterest analytics, or to relevant data about the performance of their Pinterest marketing campaigns.

  5. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    A plus for brands and marketers investing time and resources to visual images in blog posts and web pages. Websites are now taking a backseat as social media networks offer more control. Companies and organizations breaking news via a tweet is the...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The hype around Facebook and social media in general, appears to have dulled the senses of marketers and brand managers. If relationships are worth their weight in gold, most marketers leave the social media mine untapped.