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  1. What is SEM? Depends on Who You Ask

    What do you think most marketers and businesses think of when they hear SEM? It varies across the board for business and marketers I come across. When I think of SEM, I think of paid search or PPC," said Bill Hartzer, senior SEO strategist at Globe...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    What does this mean to digital marketers? Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business.

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    B2B marketers realize that they need to consistently reach their target audience to successfully close business. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing.

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    The irony: with the proper training and experience, traditional public relations and marketing pros can actually make the best digital marketers. Digital marketers can easily outsmart HR or recruiters unfamiliar with industry slang.

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  7. Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]

    Last month, Pinterest introduced analytics for verified brands in a bid to improve marketers' experience with the social network. Pinterest: An Introductory Guide for Marketers Pinterest User Insights Marketers Can Use to Drive Sales

  8. Mobile Marketing: Connecting With Your Audience on the Move

    Marketers that dive in and do it early to develop a strategy for mobile are more likely to be the businesses that are going to win. Application download: This measurement is unique to mobile and marketers are starting to capture these types of...