What Does This Mean to Marketers? In the last couple of weeks, YouTube has added 500 hundred new movie titles from Paramount Pictures and more than 600 titles from MGM. This means the six major studios and more than 10 independent movie studios are...
Kantar first observed the drop in spending from financial, legal and medical marketers around the end of the first quarter - and the drop continued right through Q3. During Q3, an expanding number of the largest marketers became even more...
Failure to comply with golden rules #3 and #4 is currently an epidemic amongst U.S.marketers. From building loyalty and generating sales to capturing customer feedback and boosting local SEO, check out the ways 2D barcodes like QR code and...
RKG is looking for a strong Q4, cautioning that marketers carefully consider holiday sales numbers as they’ve been more front-loaded in recent years. Mobile search spend is on the rise, with tablets capturing the majority of that ad spend, while...
Several tips for SEO agencies and online marketers on how to approach journalists and give them a good reason to link to you. More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries.
What's it mean for marketers? The iPhone 4 is coming to Verizon. So Google's Android operating system is totally doomed now, right? That's what some experts seem to think. U.S.market share for Android smartphones eclipsed Apple smartphones for the...
and Bing during Q3-Q4 from 2007-2010 across retail marketers. Research released from SearchIgnite suggest a strong Q4 for the U.S.retail sector ahead of Black Friday and Cyber Monday. Retailers have increased their spend on search in Q4 of this...
Here's what search marketers should look out for as we get into the busiest time of the year. Digital Marketers Need to Work on Elevator Pitch for Holiday Season By Greg Jarboe comScore released its Q3 2010 U.S.retail e-commerce sales estimates...
So, what does this mean to digital marketers? Yesterday, comScore released its Q3 2010 U.S.retail e-commerce sales estimates, which showed that online retail spending reached $32.1 billion for the quarter, up 9 percent versus year ago.
Alternative Search Engines Marketers Should Pay Attention To by Bas van den Beld You won't find these search engines in the search market share lists alongside Google, Bing, and Yahoo, but they see lots of traffic and offer opportunities for all...
Another piece of good news is that inherent cost inefficiencies within Yahoo Panama's "advanced match," a canonicalized broad matching system, means marketers are already in a process of optimizing their bids simply by migrating to Microsoft...
Increased Paid Search Market Efficiency - with time spent managing campaigns returned and budget wastage on Yahoo minimized, marketers could see more gaps for campaign improvement as competitors also refine their own spending.
Search marketers need to focus on maximizing relevance and conversion before bid management. B2B marketers are increasingly using social and search together. At least 43 percent of marketers say they want to use social media as part of their...
The lingering effects of the Gulf oil spill have given destination marketers cause to reassure consumers, addressing misconceptions about the region through digital channels, which have been key to providing up-to-the-minute news and information...
Facebook and Twitter continued to be the most frequently mentioned social media platform but, of the marketers surveyed, share of interest was being lost to Foursquare and Youtube. The Pearlfinders UK Index, tracks interview topics from over 5,000...
Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content...
In straight terms, this means that search marketers will have to be aware of how a single ad may appear across potentially many different interfaces.Smaller screens. Some of the more notable obstacles facing search marketers who do choose to enter...
