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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Weintraub notes the best answer is to be part of the solution and always educating. However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The obvious solution for our misguided Romeo is to get to know the prospective Juliet a bit before jumping immediately to a marriage proposal. Another way of looking at this is that a significant percentage of branded searches that show up in your...

  3. How to Build an Analytics Package to Measure Off-Site Content Distribution

    The following tips give a good framework for how marketers and advertisers can build their own analytics solution internally. As content marketing evolves as a practice, one area current analytics packages often fail – and thus leave marketers...

  4. Marketing Automation & Search – 3 Strategies for Mutual Success

    Another search for "software solution integration timeline" would typically close within 60 days of that search at 50 percent. Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should...

  5. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...

  6. Measuring Content Success: 2013’s Key Data Challenge

    There is no one-size-fits-all solution. For the majority of marketers the first two are the key focus, but in reality it is the latter pair that represents the clearest signs of success. Before building your organic segments in Google Analytics or...

  7. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Products like Nielsen Online Campaign Ratings measurement solution can help brands optimize for reach and effective frequency for their digital campaigns, and Datalogix’s new tool can measure real return on investment by connecting those brand...