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  1. Marketing Automation & Search – 3 Strategies for Mutual Success

    Another search for "software solution integration timeline" would typically close within 60 days of that search at 50 percent. Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should...

  2. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...

  3. Measuring Content Success: 2013’s Key Data Challenge

    There is no one-size-fits-all solution. For the majority of marketers the first two are the key focus, but in reality it is the latter pair that represents the clearest signs of success. Before building your organic segments in Google Analytics or...

  4. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    Products like Nielsen Online Campaign Ratings measurement solution can help brands optimize for reach and effective frequency for their digital campaigns, and Datalogix’s new tool can measure real return on investment by connecting those brand...

  5. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    An expert voice can often be the perfect bridge between knowing the problem and identifying the best possible solution. Marketers across the spectrum of experience face similar challenges. Seasoned marketers hit diminishing returns while novice...

  6. BloomReach Marketing Platform Aims to Expose Your Best Content in Organic Search & Social

    This is a holistic, multi-channel solution that addresses online businesses’ needs for automation and scalable search marketing. According to de Datta, “Based on our analytics, on average 25 percent of URLs for a given site get any at all visits in...

  7. Google’s Encrypted Search Data: A Cure for Vision Loss?

    The proactive solution is to build a comprehensive profile of the “Secured User”, to gain a better understanding of the faces who will be absent from the crowd: User will repay Google with their loyalty, which ensures their long-term status as the...

  8. Adobe Partners with OptiMine in Improved SearchCenter+

    Their recently released Digital Publishing Solution falls under this umbrella, using Adobe CS5.5 to create and distribute publications for major platforms, with integrated Omniture analytics. Adobe Systems Incorporated has announced a partnership...

  9. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    The Covario-Kenshoo solution will allow search marketers to drive improvements in the performance of both their paid and organic search programs through integrated analytics,” said Russ Mann, chief executive officer of Covario.