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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida, on Thursday, April 24, where he will help digital marketers understand What You Need to Survive and Thrive: the Four Pillars of Amazon's Success.

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    There’s been so much energy and it’s been a great opportunity to learn from other marketers," said Michelle Killebrew, program director, Strategy s overall success ringing loud and clear, some of you may have heard that Mike Grehan, group...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Many search marketers consider Facebook to be a crucial part of any online marketing campaign. Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes...

  4. Digital Data Trends – Search, Social, & Content Fusion

    One of the biggest challenges marketers face is understanding what to do with mass data at hand. More than 2.7 zettabytes of digital data exist today and as content, search, and social media marketers, we are (in reality) part responsible for the...

  5. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Brands integrate into the fabric of people's lives, and it's the marketers job to make sure the brand is there when people need it – like when they're staying inside from the cold. Context Connect lets marketers evaluate search, social and display...

  6. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine's chief spam fighter, rallied a call that has many marketers quaking. There are many different kinds of writing available to content marketers, from in-depth...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular list, performance improved dramatically. A multi-brand women's online retailer determined their online customers experienced...

  8. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    It's clearly something that will be very important to digital marketers in 2014. The returns from content marketing, if it's done well, still offer fantastic ROI for digital marketers. What this volume of content does mean for marketers, is that we...