With evolving features and functionality, as well as situational needs to consider, there are many unique differences in user behavior by device that can provide marketers with insights on not only the when and where – but how consumers use...
Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. Turning automation guides into click candy slideshows or images that are published online.
Since doing so, much has been written about the importance of ensuring search marketers have taken steps to set up authorship in Google+. This analysis suggests establishing authorship has moved past the early adopter stage and those marketers who...
Quantifying in-store (or online) sales lift is perhaps the most direct, and therefore valuable, metric for marketers. As you can imagine, many marketers salivate at the possibilities of being able to have a scalable and repeatable methods for...
In today's data-driven marketing reality, every pixel, activity and campaign can be tracked and measured to allow marketers to get as close as possible to certainty. Online marketing, in lots of ways, is the exact opposite of that.
Inbound traffic is key to a marketers goals and SEO represents a large part of that activity. A fragmented relationship with marketers focused on conversion-oriented design was a common occurrence. As modern marketers and designers evolve this...
And while it seems like Google is taking advantage of trends toward a more visual experience online, many marketers are confused by the decision. If you've visited your Google+ account in the past day, you may have noticed Google's big announcement...
Now the question to marketers and site owners is: • How do we continue to remain relevant online to our audience? At the event's keynote yesterday, Singhal said he always dreamed of building computers like those in Star Trek.
But as digital marketers looking for every edge in this quickly changing world, this tool is a must-know for the coming years. Before we get started, here are a few valuable Excel resources for marketers:
The accessibility and ease of use for tracking online marketing activities makes attribution a necessary standard for online marketers. That's the problem many mobile marketers face. Marketers can attribute every dollar spent to specific return on...
What there hasn’t been – other than whatever search engines might be using on their own – is a way for a marketers to be measuring it. BloomReach cites that seven out of every 10 queries online are long tail.
What can marketers do to boost that number and more effectively engage consumers on the site? With this question in mind, here are some recommendations to help marketers expand their Pinterest presence.
Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value. Twitter is, for busy business professionals, marketers and CEOs, the easiest way to get the message out, so to speak. Twitter is a great place for B2B marketers to...
In the last decade, search marketers have been faced with a gargantuan amount of online data and web analytics, and technologies that have helped process the information have barely allowed them to keep pace.
The data could be intriguing to the many marketers who've embraced a new Google product, figured out how to benefit from it, and made predictions about its impact only to find out a few years later, it's been killed off.
But, according to Kyncl, the audience that most marketers want to reach is called Generation C. As Kyncl said, "This acquisition gives DreamWorks an opportunity to align itself with Brian Robbins' powerful, next-generation, online video powerhouse.
As you can see, content repurposing is touted by many content marketers but before you start to delve into it, here are a few guidelines you should remember: Most marketers will tell you that you need to be blogging x times a week if you want to...
This change gives marketers more complete insight into the impact Promoted Tweets have in driving engagement and exposure on Twitter," the company said. For some marketers, the wider availability of Twitter's ad platform comes none too soon.
Only half of mobile searchers report they know exactly what they are looking for, so brand marketers have an opportunity to influence the other half,” he said. Fifty percent of respondents said they use their mobile devices to start the search...
Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet. Many also cite websites and online pubs that they’ve been featured in, which could spell a...
