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  1. Secret Sauce LoMo Tips for More PPC Sales

    One of the easiest things which many PPC marketers aren't utilizing is Google My Business (GMB, formerly Google Local). Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Here is a checklist for hotel marketers looking to maximize hotel bookings in multiple Asian markets (including China) from search marketing. There are four key channels consumers use when searching for and booking hotels online.

  3. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. Such a strategy is crucial, as MarketingProfs explains, because content marketers with a...

  4. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Identifying consumers on desktop versus tablets versus smartphones and...

  5. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    As marketers, we obviously need plan our promotions, bids, and budget accordingly. To prepare for the holiday rush, there is a lot for search marketers to get right. TIP: According to IBM’s Cyber Monday report, there is a spike is online sales...

  6. Centralizing Location Data: 3 Steps to Local SEO Success

    By easing some of the burden to ensure consistency and regular distribution of data, marketers can execute effective local SEO efforts while the competition spins its wheels. Thankfully, we don't receive much walk-up traffic in our office since we...

  7. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Rand Fishkin of Moz, there has been a clear shift in marketers' link-building tactics in 2014 as compared to last year: for example close to 50% said in 2013 that guest blogging was their staple tactic, in 2014 fewer than 15% listed...

  8. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. We research someone online before agreeing to a first...