SEO News

Marketers Marketing Budget

RSS
  1. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, in order for content teams to justify more budget and resources, marketers must be able to demonstrate the value of their outputs. Additionally, surveys enable marketers to understand a bit more about attitudes, sentiments, and...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Columns on light topics such as how to have a happy budget for the holidays In fact, "regulation" is the number one reason cited by marketers in the financial industry that makes them hesitant to hop on the content marketing bandwagon.

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. In order to succeed, marketers need powerful technology that can help...

  4. Digital Data Trends – Search, Social, & Content Fusion

    More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the BrightEdge 2014 Content and Search Marketing Survey. One of the biggest challenges marketers face is understanding what to do with mass data...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. I'll let you decide if the estimated PPC budget using our tax dollars of...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You’ve done your homework and have likely spent a few hundred dollars of your company’s or client’s hard-working budget. What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing...