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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. In order to succeed, marketers need powerful technology that can help...

  2. Digital Data Trends – Search, Social, & Content Fusion

    More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the BrightEdge 2014 Content and Search Marketing Survey. One of the biggest challenges marketers face is understanding what to do with mass data...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    You’ve done your homework and have likely spent a few hundred dollars of your company’s or client’s hard-working budget. What began as a passion project among small pockets of data-driven marketers has become the central focus of many marketing...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Nearly 16 percent of the annual marketing budget for B2B companies is allocated to creating and distributing marketing content. There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    According to the report, best-in-class marketers allocate more than 9 percent of their budget to company-hosted events alone. As such, event marketing represents a significant percentage of the B2B marketer's budget and a critical asset SEO...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    To some, this data may imply that organic search is where all the budget should be invested, because social media offers no value to the brand. Far too often, marketers depend on search position, fans, likes, shares and +1s to validate allocation...

  7. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    He recommends that marketer use bids, not an ever-increasing budget, to manage spend. For a great example of a user-friendly in-app e-commerce experience, Google Product Marketing Manager Adam Singer recommends marketers look to Amazon.