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  1. Why Email Marketing Shouldn't be an Ugly Stepchild

    While the growth numbers in social media and search engine optimization continue to be impressive, the fact remains that 72 percent of people check their email more than 6 times per day. In a world dominated by tweets, Likes and +1's, most...

  2. Nomenclature: The Industry Case For and Against SEO

    While we’re seeing the onset of "earned media optimization," which is all encompassing of non-paid media (i.e.social, relationship, search, etc.this is just the evolution of what [SEO] encompasses. I use search marketing, performance analytics...