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  1. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. So... You Think SEO Has Changed?

    Search engine optimization remains an important part of the digital marketing landscape, and the path to long term success is relatively the same as it has always been. Video and Image Optimization On Page Optimization of HTML Pages

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. Review of copy for keyword optimization and link references in traditional marketing collateral.

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    To see the full picture, marketers must leverage channels such as search, where there is stated intent, and social, where there is stated interest. For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  7. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We have been expanding our practice to address performance content, social content, experience optimization and more. SEOs can also utilize keyword referral data from their Google Adwords account to help inform optimization decisions.

  8. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are...