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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. 4 Ways to Expand PLA Success in 2014

    As this format matures, the ecosystem will continue to innovate with techniques to seamlessly manage and integrate PLAs into marketers' overall digital plans. Marketers will get more out of PLA programs if they track, attribute, and report across...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of opportunity to shift the digital mindset to embrace change and manage their marketing campaigns more efficiently.

  4. Guy Kawasaki Talks Content Marketing, Social & Google+

    As digital marketers, we'll need to embrace content curators and develop relationships with them. If Guy Kawasaki, Chris Brogan and other thought leaders are spending most of their time on G+ instead of Twitter or Facebook, perhaps we should be...

  5. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...

  6. Mobile Marketing: Connecting With Your Audience on the Move

    This is a dream use case of digital marketers today, as their ultimate goal is – and has always been – to reach the right person with the right message at the right time. That’s a huge fundamental issue because we all know that we interact with our...