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  1. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. Google's response to the evolving multi-device world was a step to better align its advertisers with...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers...

  5. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. The biggest digital story in 2013 in my opinion was early in the year during...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Like flowers, digital channels can thrive with a bit of attention, pruning and cross-pollination. To see the full picture, marketers must leverage channels such as search, where there is stated intent, and social, where there is stated interest.

  7. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be...

  8. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  9. Integrating Owned, Earned & Paid Media For Better SEO

    More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least trusted form of advertising communications. Google, Yahoo and Bing have each published enough about how...

  10. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    This track is a real win-win versus just focusing on SEO, PPC only, social media independently as in today's world of digital, they must work together to provide robust integrated marketing campaign. The SES Conference team is spicing things up for...

  11. 3 Keys to Activating an Audience with Smarter Content

    OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...

  12. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic...