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  1. Why You Need to Own Your Data & Digital Assets

    Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where to allocate resources. Rarely does one person or vendor manage digital assets like the website, social...

  2. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Like flowers, digital channels can thrive with a bit of attention, pruning and cross-pollination. To see the full picture, marketers must leverage channels such as search, where there is stated intent, and social, where there is stated interest.

  6. Paid Search Ads Paired with Facebook Ads Yield 30% More Return [Study]

    Digital marketing tech company Kenshoo wanted to find out how social advertising and paid search together might impact conversion. If marketers only had one Key Performance Indicator (KPI) to compare media channels, the metric of choice would be...

  7. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  8. Integrating Owned, Earned & Paid Media For Better SEO

    More importantly, Technographics data from Forrester Research shows that digital ads such as banner ads, text, and mobile apps are the least trusted form of advertising communications. Google, Yahoo and Bing have each published enough about how...

  9. 3 Keys to Activating an Audience with Smarter Content

    OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. Same concept, but now it can be applied using a more census-based and real-time approach – requirements in today's...

  10. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic...