SEO News

Marketers Digital Advertising

RSS
  1. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship.

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM...

  3. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Does your organization own data being generated by digital assets? Understanding how customers are finding and consuming digital assets (website...

  4. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  5. What is SEM? Depends on Who You Ask

    SEM methods include: search engine optimization (SEO), paid placement, contextual advertising, digital asset optimization, and paid inclusion. Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to...

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Despite huge advances in digital marketing, email still often works best for lead nurturing and customer communication. It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform.

  7. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    What does this mean to digital marketers? Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business.

  8. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The key to India is that digital marketers and advertisers need to embrace the importance of social media via mobile. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers...

  9. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    But digital marketers can be forgiven if they aren't as familiar with the fifth largest property, NDN. SEW: In 2009, NDN introduced the Digital Media Exchange. NDN ranks ahead of Amazon sites, VEVO, Microsoft sites, Vimeo, and Turner Digital in the...

  10. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    This perspective forces strategic planning and accountability that many marketers have escaped amidst the adoption of multiple digital platforms in the marketing mix in recent years. There remains a disconnect between what senior marketers know...

  11. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. As an early executive at Facebook, Zuckerberg is part of the pioneering new generation in digital marketing, which makes her a perfect...