What's interesting is that, remember, the line between journalism and blogging in this digital age is extremely blurred. This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the...
If they had launched this one or two years ago, it would have been rolling along by now," says Maciej Fita, SEO director at Brandignity, a Naples, Florida-based agency that helps small-to-medium-sized companies with digital marketing efforts.
Get Inside Your Customer's Head: Leveraging Big Data: While most marketers today are well-versed in the metrics of their online marketing channels, far fewer are leveraging their "big data" across all digital marketing channels for cross...
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. It's the digital reflection of your brand.
SEO professionals are watching with a gleam in their eye as users move into a multi-device, multi-screen, and multi-context digital world. Traditional SEO provides a proven and stable foundation from which to move deeper into enterprise digital...
Influence is a powerful word, permanently ingrained into the digital landscape in which we live, work and play. What may have previously been described as outbound marketing has become a hybrid of inbound marketing in today’s digital landscape.
As digital marketers, we'll need to embrace content curators and develop relationships with them. "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm, transforming content into the foundation of both search and social: Search algorithm changes that deemphasized thin...
While the realities of UbiquiTV aren't necessarily bad news for marketers, the question remains as to how much they should invest in digital video. While video monetization rates aren't cheap and prices are increasing, 7 out of every 10 digital...
Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic...
The argument of digital fraud in the advertising space is nothing new to search marketers. The issue for search marketers is to ensure the metrics don't go out of whack from a normal level of variance.
Paul Marcum, director of global digital marketing and programming at GE, is already thinking about how he’d like to use the new ad targeting parameters for the benefit of his brands. Marketers can now go to Facebook to place ads in front of users...
The Adobe Digital Index team looked at 19.6 billion video starts on media websites to confirm the growth of broadcast video consumption across connected devices. Digital video consumption has grown 30 percent year over year in Q4 2012.
UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
And digital is proving harder than ever to conquer. When you think of the travel and tourism industry, you typically don't think of the most innovative content marketers. One of the key takeaways for social media marketers from Tourism Australia’s...
Mike Olson of Core Digital Media said advertisers should think of many targets vs only one target. PPC marketers have had strong feelings about the enhanced campaign upgrade because it limits mobile and tablet targeting options.
Other digital highlights from the tour will feature crowd sourced videos and opportunities for fans to tweet for a song dedication from the artist herself during the show. As marketers, we can learn more from monitoring celebrity social channels...
Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer Marketers to spend $100 million more on mobile than previously projected; Google will take 50...
With an unmanageable amount of noise on the Internet and ecommerce forcing many brick-and-mortar retail locations to shrink, digital marketing is the differentiating factor for staying competitive, whether they are online-only or not.
RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs...
