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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Their blog, although infrequently updated, has numerous advanced conversion rate tips and case studies, besides more general digital marketing advice. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Also, not all content is digital. It's the digital lobby of your business. That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to love on Yahoo Shine and offer unique advertising opportunities for brands. While Yahoo Shine will be closing on July 31, through...

  5. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship.

  6. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report". Even though consumers may not always be receptive to back-to-school marketing so "early" in the summer, PM...

  7. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.

  8. Why You Need to Own Your Data & Digital Assets

    If possession is 9/10 of the law, why do so many businesses relinquish control of vital digital assets? Understanding how customers are finding and consuming digital assets (website, social media, ads, email, video, etc.is vital to planning where...

  9. Google Reveals What New & Expectant Parents Search For

    Indeed, our survey showed that youth plus parenthood is a digital double whammy: Young parents (ages 18–34) search 54 percent more than older parents. Marketers looking to appeal to new parents might want to focus on providing economical, eco...