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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    The inaugural ClickZ Live New York kicked off with a bang earlier this month as more than 2,000 digital marketing participants gathered at the Marriott Marquis in Times Square to listen, learn, and exchange ideas with fellow industry colleagues.

  2. What is SEM? Depends on Who You Ask

    Soon after the term SEM came onto the digital scene, it became synonymous with paid search, at least to some authorities and many professionals working in the industry. SEM methods include: search engine optimization (SEO), paid placement...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the digital marketing industry's focus on content marketing, it seems like a good time to check in and see what marketers are looking to achieve with content, the chief obstacles standing in their way, and how successful they feel they are.

  4. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Digital marketers can't see into the future and predict for every factor that may affect a digital marketing campaign," said Matt Ackley, chief marketing officer at Marin Software. In order to help brands stay relevant to their audience and become...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and our customers often leave brands overwhelmed and scratching their heads on...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Things Digital Marketers Need to Think About in 2014 A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand...

  7. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    Our customers are now experiencing a vastly improved search function that has proven incredibly fruitful in our continued digital growth trajectory. Making the web experience unique to your audience is something marketers strive for.

  8. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    It's clearly something that will be very important to digital marketers in 2014. The returns from content marketing, if it's done well, still offer fantastic ROI for digital marketers. Pulizzi is saying that, like many other digital marketing...