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  1. The Rise of the User Experience Marketer

    Agencies and in-house teams are beginning to realize that the overlap between digital marketing and user experience is significant. Both marketers and UX professionals must focus on creating a positive customer experience in order for a website or...

  2. Evolution in Digital Marketing Skill Sets

    This creates an opportunity for digital marketers to increase their organizational value and prepare their skill sets for the future. We’re seeing unprecedented turbulence as digital marketing challenges traditional advertising channels.

  3. Matt Cutts Extends Leave From Google Into 2015

    Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in July 2014. Well, looks like we’re in for another surprise. On his blog, Cutts announced that he would be extending his leave into 2015.

  4. Using Analytical Analysis to Help Improve Conversions

    If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives. The latest digital marketing book, SEO platform, or digital marketing tool? It has provided a great wealth of what channels work well...

  5. Writing Your Way to the Top of Search and Social Results

    Digital Relevance Let’s face it - as brands and marketers we are writing all forms of content ranging from 100-character tweets to 600-2,000+-word blog or news articles. Brands and marketers can gain inspiration from the E-A-T (expertise, authority...

  6. Introducing the Local Marketing Adoption Curve

    Local digital marketing can drive the best ROI for large multi-location brands. Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile...

  7. "Content Performance Marketing" – 3 Steps to Future Success

    The good news is, everything in content marketing is digital, so it’s all measurable. From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality...

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    As digital marketers we’re far past the point of relying on our gut when it comes to decision-making. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  9. Centralizing Location Data: 3 Steps to Local SEO Success

    Digital marketing pros supporting national-local businesses should consider these steps: By easing some of the burden to ensure consistency and regular distribution of data, marketers can execute effective local SEO efforts while the competition...