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  1. Microsoft/Yahoo! Deal Passes Regulatory Hurdles, Now Turns to Implementation

    ad reps will be the sales force for the deal. But what search marketers want is for that innovation to turn to dollars. If this deal is implemented properly, then search marketers may indeed get more traffic for those conversions that they're...

  2. Bing's Conversion Rates are Awesome; Volume, adCenter, and Agency Relations Not So Much

    reps contact search marketers frequently, but adCenter is just crickets. at least on the search front), it's harder to staff up with account reps. Today I had the great privilege of meeting with Bing Director Stefan Weitz and local search marketers...

  3. Desperately Seeking Stats to Prove the Value of Branded Keywords

    Glueck was referring to the assumption by many search engine marketers (and major search engine sales reps) that buying non-branded terms will put you in front of buyers who are not so far down the buying funnel.

  4. Daily SearchCast, Nov. 17, 2005: Hot Site Stats From Google Sitemaps, Matt Cutts Talks At PubCon, AdWords Tested At Bottom Of Page, Google Print Becomes Google Book Search & More!

    Search Engine Ad Reps Marketers vs. Today's search podcast covers Google giving new stats to webmasters on queries driving them traffic and indexing alerts, Google webmaster relations guru Matt Cutts answering questions in a conference session...

  5. Search Engine Ad Reps: Friend or Foe?

    Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. With a reduction in channel conflicts and additional...