Most universities are trusted, authoritative brands with robust backlink profiles, which are exactly the types of linking domains we search marketers covet. When it comes to link acquisition, SEO professionals and link builders have this long...
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. There's been a lot of talk about quality content in the SEO world for the past couple of...
As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual chocolates, jewelry and flowers, and it seemed like everyone had romance on their mind.
One of the tried and true methods, which all too few marketers employ, is a free report (the B2B version is often called a white paper). Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern...
It seems that many search marketers have not caught up to the mobile revolution, however. Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search...
I've seen websites forget about this for even a short period of time like one week, and it plagues marketers for the following 12-24 months. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and...
SEO agencies are result-oriented, technical, and data-driven marketers - a great foundation for expansion into emerging areas of local, mobile and social media optimization. New-school SEOs are emerging now– created by smart marketers that know how...
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
As digital marketers, we'll need to embrace content curators and develop relationships with them. "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. On the whole, mobile marketers targeting both U.S.and UK...
Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to focus on quality content. In the last 12-18 months, several factors have come together to form what could be described as a digital marketing perfect storm...
People seek answers, content, and conversation in both search engines and social networks, so marketers need to be in both places where these conversations and searches are occurring. This seems very basic, but it is worth repeating over and over...
Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google+, helps many brands and marketers reach a wider audience. After all, they have large numbers of users and are still growing, thanks in part to...
The marketers who most quickly develop the competency to optimize across channels will be at a significant advantage versus the competition. While these jarring facts may be packaged with a laugh track, I can assure you it is no laughing matter to...
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Why Google - not Facebook - will Build the Database of Affinity – ForbesForrester says, "Google is the company most...
In looking through data and understanding the different ways marketers employ PLAs, it’s become apparent both sides of the debate are correct, at least to a point. The growth of PLAs has been a double-edged sword for marketers.
The closure of Google Affiliate Network (GAN) will create a lot of work for affiliate marketers. More important was channel conflict, as Google began to compete directly with affiliate marketers via its product listings, which usually appear at the...
This is an opportunity for site owners and online marketers to let users — both human and spiders — know that their site has met our editorial review standards and can be trusted to provide quality content.
The world of mobile apps is foreign territory to most online marketers. Mobile app creation forces marketers to understand the limitations of different platforms, devices, and tracking. Developing apps require different skills than traditional...
