Content is on the minds of marketers everywhere, but how do you tackle it? What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content, according to a recent survey run by the CMO Council and NetLine. Not only are B2B marketers looking for keywords opportunities...
Google officially rolled out its local carousal results to all U.S.users last week for select verticals like hotels and restaurants, and since then, marketers have been trying to figure out what makes it tick.
Since being a brand user is usually a prerequisite to becoming a Fan in consumer goods categories, marketers should prioritize their Fan acquisition investments on converting existing customers," Syncapse said in its report.
The savviest marketers in the new era of ecommerce will be looking beyond just where customers are coming from,” Custora said in its report. Not all customers are created equal. This is the picture painted by customer acquisition platform Custora...
Unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands. We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of television...
This was further validated by our market research when we found more C-level marketers use agency over company or firm, and those are the people we are trying to reach. They're the biggest descriptor of your business, your self-identifier, and you...
When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and...
Then, marketers should test these new approaches to video-sharing before adding one or both to their marketing mix. Brand marketers who are serious about their content marketing strategy understand that there's more to social video success than a...
The study found that almost 72 percent of agency clients prefer a full service-approach and that 71 percent of marketers believe integration between earned, paid and owned media is important. However, the report also states that 79 percent of...
Data always has been a goldmine for marketers of all walks (strategy, social, search, SEO, PPC, PR, etc. Time is money and the clock is ticking in the race to acquire, decipher and leverage data. Despite the saturation of coverage over "big data...
Therefore, as search marketers we need to step up our game and get better at PR tactics to support these efforts. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound...
As search marketers our job is to ensure sites are visible and understood by search engines whilst providing valuable and relevant results to searchers. As a result of this promise of higher CTRs and higher rank, many marketers have already marked...
Facebook recently announced it was going to simplify its advertising options due to feedback it collected from marketers over the span of a year. We’ve seen that most marketers were buying sponsored results to advertise their apps and games, and we...
Ultimately, in the new online marketing world, those marketers who take the long-term quality-centric approach that are most likely to enjoy long-term success. most marketers use is exactly the wrong question.
Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This is something that is starting to change for a couple of reasons:
John Gagnon, Bing Ads Evangelist at Microsoft, jumped into his morning keynote at SES Toronto talking about changing technology and how users are being impacted by it. He says the way people are searching and interacting with technology is changing...
But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third-party tool. It would be great for Twitter to include even more information in their analytics, especially for marketers...
Best-selling author and marketer Jeffrey Hayzlett, former CMO of Kodak, kicked off SES Toronto today with a conversation about making business better and how marketers can drive change and growth. Question everything – especially as marketers in...
At the end of the day, as marketers we want to create the most engaging ads. It covered more than 300 million ad impressions over a 30-day period in the travel industry. The results demonstrated how including 23 keyword variables could raise ad...
