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  1. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    The savviest marketers in the new era of ecommerce will be looking beyond just where customers are coming from,” Custora said in its report. Not all customers are created equal. This is the picture painted by customer acquisition platform Custora...

  2. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands. We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of television...

  3. How to Make Your Keywords Fit Your Marketing Messaging

    This was further validated by our market research when we found more C-level marketers use agency over company or firm, and those are the people we are trying to reach. They're the biggest descriptor of your business, your self-identifier, and you...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset"). But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and...

  5. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As search marketers our job is to ensure sites are visible and understood by search engines whilst providing valuable and relevant results to searchers. As a result of this promise of higher CTRs and higher rank, many marketers have already marked...

  6. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. This is something that is starting to change for a couple of reasons: