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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    This change really means that as marketers and brands, we need to pay attention to how we're approaching mobile," he said. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and new data coming from the company...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    It's one that the client will often say isn't needed, but it's essential for savvy marketers. The quality of the content you create is influenced by the quality of the material on which it is based. However, that material may not be complete – a...

  3. Mobile Advertising Measurement: Winning the Long Game

    Ultimately, marketers want users to keep coming back to the app day after day. Experienced marketers understand that acquiring new users is just the beginning of a much longer relationship. So what events should mobile marketers measure?

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    What Does This Information Mean for Marketers? Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions. However, Google and Ipsos MediaCT partnered to study the impact of search...

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    School may have just got out for some, but that doesn't mean search marketers can take a break. The back-to-school marketing season is in full swing according to data coming from PM Digital's fourth annual "Back To School Trend Report".

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Each initiative that goes live on Experience Manager is a story of the partnership between marketers and technologists to deliver digital customer experiences that build brands, drive demand, and foster customer loyalty.