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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Attribute the deceleration of search more to the market beginning to mature than marketers losing confidence in it. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Here is a checklist for hotel marketers looking to maximize hotel bookings in multiple Asian markets (including China) from search marketing. There are four key channels consumers use when searching for and booking hotels online.

  3. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content.

  5. Native Advertising for Small Business: The Missing Link?

    The majority of marketers find producing content that engages buyers to be a major challenge," said Steve Liguori, chair of the Business Marketing Association. Such a strategy is crucial, as MarketingProfs explains, because content marketers with a...

  6. 3 Must-Know Findings About Cross-Channel Attribution

    It still remains, however, that eight in nine marketers are using basic attribution methods, as opposed to more advanced, algorithmic measurement, and are not doing so simultaneously across channels. While there have been technological advancements...

  7. Cross-Device Measurement: Believe the Hype

    As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve. Marketers want the flexibility to use multiple marketing channels - from...