SEO News

Marketers

RSS
  1. Your Guide to Structured Snippets for SEO

    Some marketers have been using the terms interchangeably, but this is not accurate. Some search marketers are justifiably concerned that offering more information on search results pages will reduce click-through rates, and therefore organic traffic.

  2. The Rise of the User Experience Marketer

    Both marketers and UX professionals must focus on creating a positive customer experience in order for a website or product to be successful. In particular, marketers can achieve great success by learning the tools our UX friends have mastered and...

  3. Bing Adds Auction Insights to Web Interface

    Introduced in August, Auction Insights is designed to give marketers statistics about their ads' performances: how many times they've been shown, their average position on the search results page, how often they've appeared in the mainline...

  4. How Can SEOs Sell "Shiny, Sexy" Search?

    So how can SEOs and search marketers get clients to realize its validity? At the panel, Kevin Ryan, chief executive (CEO) of Motivity Marketing, explained that "A lot of clients don’t want to talk about search" because, while marketers often see...

  5. Evolution in Digital Marketing Skill Sets

    They bring value to the table by creating efficiencies in management and with their ability to connect the dots of information that allows marketers to make better decisions. This creates an opportunity for digital marketers to increase their...

  6. Matt Cutts Extends Leave From Google Into 2015

    Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in July 2014. Well, looks like we’re in for another surprise. On his blog, Cutts announced that he would be extending his leave into 2015.

  7. Using Analytical Analysis to Help Improve Conversions

    If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives. It has provided a great wealth of what channels work well together and helped marketers form the mindset that it isn’t just SEO, paid...

  8. Writing Your Way to the Top of Search and Social Results

    Brands and marketers can gain inspiration from the E-A-T (expertise, authority, and trust) concept outlined in Google’s Search Quality Guidelines when creating quality content guidelines for Web pages, social media posts, press releases, or...

  9. Secret Sauce LoMo Tips for More PPC Sales

    One of the easiest things which many PPC marketers aren't utilizing is Google My Business (GMB, formerly Google Local). Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile...