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  1. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Why Fake Facebook Profiles Shouldn’t Scare You as a Marketer That includes the marketer who approached them in the first place, looking for answers as to why his clients were seeing unwanted activity on their Pages as a result of their ads.

  2. Yahoo-Bing Search Alliance: 3 Key Findings All Search Marketers Must Know

    Here are three findings from Marin Software's research that every search marketer should know about the combined Search Alliance market. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local, mobile...

  3. The Future of Search: A One-Act Play in Three Acts (Act Two)

    Keep in mind that I say this as someone who is being marketed to as opposed to a marketer. This applies to SEO-tuned search results as well as to the more in your face PPC ads. Because the more you know about who you're marketing to, the more...