SEO News

Marketer Search Engine Personal

  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an urgent weekend phone call. In our story, Lisa is looking to achieve brand visibility, high...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    As a marketer who sits at the intersection of search and social, I have the benefit of seeing many of the world’s top brands realize the positive results of a well-informed cross channel strategy. For a marketer, understanding that I searched for...

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    It is the relationship between structured data and search marketing that is of topic relevance to today’s content and search marketer. Having rich data included in snippets when their web pages rank helps both the SEO and the Content Marketer.

  4. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    The day is also quite significant for digital marketer Noran El-Shinnaway. Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s...

  5. Google as Your Identity Provider: Where Are We Now?

    No more passwords is the main selling point of the NSTIC program to the User (Me), so it takes a lot of reading and dissecting of documents to understand what is not being stated and what words like “privacy” and “anonymity” mean in the identity...

  6. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    As a search marketer, looking at ROI, I’d feel like I’m advertising on Facebook, but the reality is that search did its critical job in providing the research needed to make a "trustworthy" choice. – a business to consumer online...

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Why Fake Facebook Profiles Shouldn’t Scare You as a Marketer That includes the marketer who approached them in the first place, looking for answers as to why his clients were seeing unwanted activity on their Pages as a result of their ads.

  8. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    A well-informed search marketer will always be the starting point for search industry changes. SEO professionals rate anchor text as the most important ranking factor and a healthy backlink profile remains a core fundamental to search engine...

  9. Nomenclature: The Industry Case For and Against SEO

    Rather, it’s meant to me that you, as a marketer, identify where people do any type of search request, figure out how results are generated and try to increase your visibility for those searches. Inbound Marketer as the Right Term for Our New Role