When it comes to your efforts as a marketer, hopefully you have a clear understanding of your audiences and who you're trying to reach, have been able to devise a detailed and cohesive strategy in the different areas you want to focus, and have...
It is the relationship between structured data and search marketing that is of topic relevance to today’s content and search marketer. Having rich data included in snippets when their web pages rank helps both the SEO and the Content Marketer.
Until then, I want to take the time to think about how businesses online can capture, and perhaps recapture the attention of users who are marching in a very new and exciting direction of discovery – and I invite every online marketer to join me.
A traditional designer normally has a totally different view of how a website will look compared to a marketer or SEO person. The Search Engine Watch website is a great example of modern design with creative, yet simple elements, in it's navigation...
Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’ – ClickZHow close can a marketer get to real time? Suppose I have a site that covers fishing overall (A) – Search Engine RoundtableOnly one page penalized due to 12 megabytes of spam...
RTCM does not have to happen during a major media event, and the truth is that successful RTCM requires a marketer being present during many other smaller events and topics that are relevant to their business.
Every search marketer knows Google dominates in U.S.search volume, handling two-thirds of all search queries. Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad...
After the dust settles (or a webmaster receives a penalty), the smart marketer starts viewing the costs associated with good SEO as a wise investment. PPC should be in the marketing portfolio already, as it is an excellent complement to search...
Eric added that the number of channels available to a marketer is expanding. And as a marketer, what if you can access that data so you can deliver an email to that person’s mobile phone, alerting them of a sale on toothbrushes.
The Marketer's Guide to Social Media at SES New York Search Engine Watch (SEW) asked the organizers of these Meetup groups five questions about hot industry topics and here are the answers that Gregory Cox (GC), David Burgess (DB), Caroline Lyons...
In this case, that means impacting marketer's organizational decision-making such as budget and resource investment. Given these dual factors putting downward pressure on public opinion, now is a good time to check in on where social should, in...
What’s a marketer to do to keep costs in line and efficiency up? Simply put, CPCs should align with the engine that has the highest eCPM. Run search query reports regularly (ideally, every two weeks) to ensure no irrelevant traffic is getting to...
No serious marketer can afford to ignore the implications of Google Plus and authorship. As Search Engine Watch recently reported, Google's Executive Chairman Eric Schmidt writes the following in his upcoming book, "The Digital Age":
In our industry, most everyone I know accepts LinkedIn requests from anybody that’s not either an obvious spammer or an MLM marketer (apologies for the redundancy). Most Search Engine Watch readers already know the basic ways to use either Twitter...
The day is also quite significant for digital marketer Noran El-Shinnaway. Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES Conference s...
I think there are some interesting parallels between the kind of well-rounded marketer an early stage startup needs and the skillset an SEO professional needs to make them most likely to succeed. Employees often span across multiple specialties but...
It rolled out the first iteration of its platform, Marin Search Marketer, in January 2008, and by the beginning of Q4, its customers were managing more than $200 million in annual paid search spending.
It was so cool to see a real life digital marketer. My presentation covered a number of important topics, including how writing is used across various digital marketing channels, including search engine optimization (SEO), search engine marketing...
As any social media marketer knows, growth in a social network invariably means more frequent functional enhancements, more opportunities for possible valuable connections, and more ways users can be marketed to by corporations.
The average search marketer salary is $75,542 Search industry body, SEMPO, have launched their annual salary survey in conjunction with Search Engine Watch's (SEW) sister site ClickZ. It's the 4th survey of it's kind from SEMPO and it is open to...
