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  1. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Consultant: Motoko Hunt, International Search Marketer, AJPR LLC They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best Agency at the second annual U.S.

  2. Last-Minute SEO - Here Come the Holidays!

    Therefore, if the network is a bad one or the affiliate marketer uses "black-hat techniques," you will not risk your main domain i.e.your cash register should never be at risk. Summer is always a fairly slow time of year in the land of search...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Pease, like every marketer, seemed to be, too. By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses. Impression share less than 80 percent (for search campaigns)

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. Intent-Driven Audiences (IDA): New technology innovations...

  5. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    Whilst we know it's important to understand the basics, we will also be covering more advanced tips, tools, and techniques to appeal to the more experienced Internet marketer. SES conferences have been known to expand attendees' knowledge on search...

  6. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Telling a marketer that somewhere, something ranks No.is first base. As a marketer, Adams said he would make sure his content ranked first in a non-personalized way. Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of...

  7. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, this simply isn't true, and no search engine marketer worth their salt would make this kind of generalization. Throwing your hands up in the air and saying it's impossible to improve quality scores for competitive search terms isn't just...

  8. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an urgent weekend phone call. In our story, Lisa is looking to achieve brand visibility, high...