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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Telling a marketer that somewhere, something ranks No.is first base. As a marketer, Adams said he would make sure his content ranked first in a non-personalized way. The unfortunate reality today as a result of secure search in terms of content...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    With Custom Audiences, a travel marketer could present this person with a desktop-based incentive offer on Facebook, driving him to complete the purchase he originally researched on the mobile app. For example, a retail marketer could create a...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    As such, event marketing represents a significant percentage of the B2B marketer's budget and a critical asset SEO professionals need to leverage for performance. The most interesting takeaway for B2B search engine marketers involves the...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Like weightlifting makes you stronger, training a digital marketer as if you are training for a marathon, not a sprint, is the way to go according successful digital marketing agencies: What Can You do if You're a Digital Marketer Trying to Make it?

  5. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    So what's a marketer to do? SEOs Strike Out as Google Encrypts Signed-in Search Data Looking at the latest quarter of BrightEdge data on over 8,400 brands, 56 percent of traffic to computer, electronics, software and technology sites are coming...

  6. Make the Most of Your Social Media Interactions: 9 Tips

    Don’t be that marketer. You might also text some friends, post a Facebook message asking for suggestions, or run a Google search to find reviews. Let’s face it, as attractive as a lazy night on the couch sounds, you know once you put in the extra...