I heard a lot about "internal tools" available to account reps that can help identify new keywords and content sites which will enhance the performance of your account. So what does all this mean to a PPC marketer?
More specifically, publishers need to recruit and train sales reps that are more digitally savvy; train reps with a holistic sales message rather than viewing online as an afterthought; and reverse existing incentives for reps to push (higher...
I can always count of my Google reps to help me either pitch a new idea or take care of a problem. As a search marketer, what does this all mean? And as a search engine marketer, that’s exactly what I want to see.
Sara Holoubeck reports on this session, noting that the two agency reps and Comedy Central employee on the panel were all "bullish" on contextual advertising. Next-Gen Keyword Research Tools Part 1 of 2 by Christine Churchill: Keyword research...
Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. Panelists during the "Ad Reps, Friend or Foe" session showed...
Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be difficult or even downright adversarial. A longer version of this story for Search Engine Watch members...
Ironically, this means that in order to keep its hands clean on the paid inclusion front, Google's ad reps will likely continue to be some of the key players used to get editorial problems rectified. Though I said this earlier, let's make clear...
The Clicktracks, Urchin and Webtrends reps all confirmed that referrals are different between the contextual and PPC ads because you can tag them differently. Armed with any one of these latest programs, a search engine marketer no longer has the...
