Marketer Miranda Miller talked next about executing a blog and social strategy. What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
When it comes to your efforts as a marketer, hopefully you have a clear understanding of your audiences and who you're trying to reach, have been able to devise a detailed and cohesive strategy in the different areas you want to focus, and have...
Work to understand the methodology of these types of studies, and use your own expert insight to extract how this data can reinforce the work you're doing as a marketer. New findings from online ad network Chitika confirm it's anything but lonely...
What does this mean to the average business owner, marketer, or SEO? Carpe diem! Time is money and the clock is ticking in the race to acquire, decipher and leverage data. Despite the saturation of coverage over "big data" in recent months, many...
A public relations strategy is a big part of successful search campaigns. Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings and traffic.
Having rich data included in snippets when their web pages rank helps both the SEO and the Content Marketer. It is the relationship between structured data and search marketing that is of topic relevance to today’s content and search marketer.
But it is the difference in primary focus of the marketer on quality content versus content promotion). This shift to quality content has many implications for the online marketer, two of which are: But, for many marketers, making a slight...
Best-selling author and marketer Jeffrey Hayzlett, former CMO of Kodak, kicked off SES Toronto today with a conversation about making business better and how marketers can drive change and growth. He opened the discussion talking about the fall of...
Until then, I want to take the time to think about how businesses online can capture, and perhaps recapture the attention of users who are marching in a very new and exciting direction of discovery – and I invite every online marketer to join me.
The brand is not longer the marketer, but the customer is. Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? You just might be. If you're running social media for your business, you...
If you answer "very often", you're a digital marketer's dream. How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see? You, the uninformed and impulsive buyer, provide the first- and last-click...
One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to different mediums is consistent use of campaign parameters to further segment and demystify the "Direct" or "Bookmarked" traffic sources in...
So what's a marketer to do with all this research on image performance in Pinterest? New research emerging from Curalate describes what types of images get the most pins, repins, and likes on Pinterest.
Probably not, but without a well-ingrained, ongoing process for optimizing ads, you'll likely test once every six months as well and be resigned to the fate of the aforementioned marketer. I often hear the following from marketers: "I tested my ads...
In his commentary in the Monetate EQ1 report, marketer Jay Baer said email marketing might not be receiving the attention it deserves, and here's why: Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's...
It's pure drivel and the irony is not lost on many a marketer. For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and...
Let's assume that you're a marketer tasked with the SEO efforts of your company. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his seminal...
A traditional designer normally has a totally different view of how a website will look compared to a marketer or SEO person. You must now consider a number of new factors when designing your website.
Every mobile marketer wants to measure the effectiveness of their marketing campaign, especially if it involves spending money on advertising. When it comes to mobile advertising, there is always a question regarding attribution.
The Google Analytics team has now taken those groups to a micromanaging level that will make the most OCD marketer giddy. One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and...
