But it is the difference in primary focus of the marketer on quality content versus content promotion). This shift to quality content has many implications for the online marketer, two of which are: But, for many marketers, making a slight...
Best-selling author and marketer Jeffrey Hayzlett, former CMO of Kodak, kicked off SES Toronto today with a conversation about making business better and how marketers can drive change and growth. He opened the discussion talking about the fall of...
Until then, I want to take the time to think about how businesses online can capture, and perhaps recapture the attention of users who are marching in a very new and exciting direction of discovery – and I invite every online marketer to join me.
The brand is not longer the marketer, but the customer is. Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? You just might be. If you're running social media for your business, you...
If you answer "very often", you're a digital marketer's dream. How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see? You, the uninformed and impulsive buyer, provide the first- and last-click...
One of the biggest challenges a marketer faces when trying to accurately attribute campaign success to different mediums is consistent use of campaign parameters to further segment and demystify the "Direct" or "Bookmarked" traffic sources in...
So what's a marketer to do with all this research on image performance in Pinterest? New research emerging from Curalate describes what types of images get the most pins, repins, and likes on Pinterest.
Probably not, but without a well-ingrained, ongoing process for optimizing ads, you'll likely test once every six months as well and be resigned to the fate of the aforementioned marketer. I often hear the following from marketers: "I tested my ads...
In his commentary in the Monetate EQ1 report, marketer Jay Baer said email marketing might not be receiving the attention it deserves, and here's why: Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's...
It's pure drivel and the irony is not lost on many a marketer. For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and...
Let's assume that you're a marketer tasked with the SEO efforts of your company. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his seminal...
A traditional designer normally has a totally different view of how a website will look compared to a marketer or SEO person. You must now consider a number of new factors when designing your website.
Every mobile marketer wants to measure the effectiveness of their marketing campaign, especially if it involves spending money on advertising. When it comes to mobile advertising, there is always a question regarding attribution.
The Google Analytics team has now taken those groups to a micromanaging level that will make the most OCD marketer giddy. One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and...
There are dozens of great charities, in your own backyard, that are begging for the kind of help that a digital marketer can provide. A recent Facebook post was my inspiration for preparing this guide.
Social signals are the gold piece for any B2B marketer. A marketer can run a targeted ad by location, industry, title, company and other specific demographics. Online video, done correctly, meaning with the brand in mind and well thought out for...
Translating those objectives to core marketer skill sets, here are the skills necessary to win in PLA. product listing ad (PLA) channel, retailers often have a tricky personnel decision to make. Should you hire someone with deep SEO know-how or...
As such, if you're a search marketer turning to reviews for mass media coverage, you may be looking in the wrong place. This is not really surprising, considering how the explosion of the internet and digital media has revolutionized the definition...
Buying Facebook Marketplace ads is fairly straightforward, whether you're a marketer or a just an ordinary user with something to promote. A lot of people talk about Facebook ads as though they're all the same.
Content Marketing Tactics from the Trenches: How to Execute a Blog really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative.
