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  1. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Having rich data included in snippets when their web pages rank helps both the SEO and the Content Marketer. It is the relationship between structured data and search marketing that is of topic relevance to today’s content and search marketer.

  2. How to Create Great Content: Start by Creating Content for Yourself

    But it is the difference in primary focus of the marketer on quality content versus content promotion). This shift to quality content has many implications for the online marketer, two of which are: But, for many marketers, making a slight...

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    Until then, I want to take the time to think about how businesses online can capture, and perhaps recapture the attention of users who are marching in a very new and exciting direction of discovery – and I invite every online marketer to join me.

  4. Why Social Media Listening is Important for Brands

    The brand is not longer the marketer, but the customer is. Are you missing out on opportunities to increase sales and ROI, or to increase media value, awareness, and virality? You just might be. If you're running social media for your business, you...

  5. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If you answer "very often", you're a digital marketer's dream. How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see? You, the uninformed and impulsive buyer, provide the first- and last-click...

  6. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    In his commentary in the Monetate EQ1 report, marketer Jay Baer said email marketing might not be receiving the attention it deserves, and here's why: Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's...

  7. Guest Blogging vs. Guest Posting – Imagine A World Without Links

    It's pure drivel and the irony is not lost on many a marketer. For several months now debate has continued about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and...

  8. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Let's assume that you're a marketer tasked with the SEO efforts of your company. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his seminal...