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  1. Cross-Device Measurement: Believe the Hype

    The more confidence a marketer has in the return of their ad spend, the easier it is to justify allocating more resources to that investment. User Email: The email of the user defined by the marketer.

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Consultant: Motoko Hunt, International Search Marketer, AJPR LLC Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named Best...

  3. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    What tools are you using to help yourself think more like an analytical marketer? There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing efforts.

  4. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. Search results beware and be aware, customer service is part two of the social media revolution.

  5. Last-Minute SEO - Here Come the Holidays!

    Therefore, if the network is a bad one or the affiliate marketer uses "black-hat techniques," you will not risk your main domain i.e.your cash register should never be at risk. As long as Google doesn’t release an update or manually devalue your...