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  1. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. Search results beware and be aware, customer service is part two of the social media revolution.

  2. Last-Minute SEO - Here Come the Holidays!

    Therefore, if the network is a bad one or the affiliate marketer uses "black-hat techniques," you will not risk your main domain i.e.your cash register should never be at risk. As long as Google doesn’t release an update or manually devalue your...

  3. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...

  4. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Pease, like every marketer, seemed to be, too. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting pics, and overusing the infamous hashtag...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. In the early stages of online advertising, targeting...