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  1. 10 SEO Truths of 2012 for Agencies & In-House Teams

    The way SEO services are marketed and sold. Search engine optimization (SEO) agencies, professionals, and in-house teams have difficult jobs. They must obtain improved organic search results as quickly as possible given a limited budget and...

  2. FTC on Mobile Apps: Will Android, Apple Please Think of the Children?

    FTC staff examined offerings in the Apple App Store and Android Marketplace, evaluating the apps specifically marketed for children, ranging from books, memory games and stories to flash cards and puzzles.

  3. Smarter Marketing and the Weak Link In Its Success

    Last summer, one of the studio’s launched a film marketed as a standard espionage film starring an A-list actress. When done correctly, the process leads to better ranking on relevant keywords from a search perspective, and more generally...