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  1. SearchDay | Bing from the Agency Perspective

    The Web's Wild West Days Are Gone SEW EXPERTS: SEM CROSSFIRE Just a few years ago, the Web was an open playing field where few things were taboo. Bing: The Agency Perspective SEW EXPERTS: OUTSOURCED It's true that Bing has low market share and...

  2. SearchDay | Twitter 101

    SEW EXPERTS: SEM CROSSFIRE Google will always be a major presence on the Web, and the place to go for certain types of information. Twitter 101, Part 1 SEW EXPERTS: SEM 101 This three-part article is for those who are just getting started with...

  3. The Best of Outsourced: 10 Greatest Hits

    I took over the Outsourced column from Chris Boggs (now writing SEM Crossfire with Frank Watson) back in September 2007. By this time next year, I wouldn't be surprised if the rest of the world is catching up, or has caught up completely, to the...

  4. SearchDay | President 2.0

    Creating Simple, Yet Impressive Charts SEM CROSSFIRE Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide the data is with charts.

  5. SearchDay | The Organic and Paid Balancing Act

    SEO During E-Commerce Application Development SEM CROSSFIRE E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization.

  6. SearchDay | Measuring a Text Ad's Effectiveness

    Google's New Tools for Site Link Strengthening SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience.

  7. SearchDay | Judging PPC Performance

    Common Problems with 404 Error Pages SEM CROSSFIRE Misconfigured 404 error pages can affect your search engine rankings. Sep 29, 2008 Good morning All, Have a question it pertains to trademarks, my brother owns a bike shop and is looking to do...

  8. SearchDay | Common Problems with 404 Error Pages

    Common Problems with 404 Error Pages SEM CROSSFIRE Misconfigured 404 error pages can affect your search engine rankings. Using Twitter as an Education Tool SEM.EDU Innovations are popping up everywhere as educators find more uses for Twitter and...