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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  2. Photos & Videos as Social Currency: The People Behind Content Creation & Curation

    Search Engine Watch has recently published global market share information available for these sites, for interested readers. Forty-one percent of respondents to their recent survey are curators, taking image and video content they find online and...

  3. How to Take Advantage of Google AdWords’ Improved Geotargeting

    Match U.S.metro targets to Nielsen Designated Market Area (DMA). Another great way to take advantage of geotargeting is to better leverage the market differences in performance. Google’s recent study on cross-platform usage shows that 77 percent of...