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  1. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    He continues, "However, I can't be 100% upbeat about Google PPC ads crowding out organic positions. Search marketing is no longer about minimum viable SEO but instead about creating an online product that resonates with your market.

  2. SES Toronto Adds Copywriting, Landing Page and Twitter Sessions

    Search Ads & Landing Page Clinic: Does your PPC ad make a promise that your landing page can't keep? Goodman likes to remind me that the search engine market in Canada is similar but different than the one in the United States.

  3. SearchDay | President 2.0

    The Good, the Bad and the Ugly: Click-Through and Conversion Rates PROFITABLE PPC What's a good click-through rate? Blog Content Influences Consumer Buying Behavior Posted by Greg Jarboe Nov 14, 2008 New market research has found that blog readers...