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  1. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Watch the video below for details, or read the transcription on the Koozai blog. He continues, "However, I can't be 100% upbeat about Google PPC ads crowding out organic positions. Search marketing is no longer about minimum viable SEO but instead...

  2. SearchDay | President 2.0

    Blog Content Influences Consumer Buying Behavior Posted by Greg Jarboe Nov 14, 2008 New market research has found that blog readers are strongly influenced by blog content when it comes to purchase decisions across a number of categories, and that...

  3. SearchDay | Use Online Public Relations for Link Marketing

    News from the Search Engine Watch Blog The Good, the Bad and the Ugly: Click-Through and Conversion Rates PROFITABLE PPC What's a good click-through rate? Nov 13, 2008 Welcome to the new home of discussions related to my SEW column Profitable PPC!

  4. SearchDay | Implementation is the Name of the Game

    Listen to SEW Expert David Szetela sharing his PPC tips in a live Search Engine Watch Webcast, "Profitable PPC: . News from the Search Engine Watch Blog Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential...

  5. SearchDay | Measuring a Text Ad's Effectiveness

    News from the Search Engine Watch Blog Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance. No more over-targeting (choosing the default setting of "entire...

  6. SearchDay | Where's The ROI?

    News from the Search Engine Watch Blog Reading the Tea Leaves: Interpreting Keyword Reports PROFITABLE PPC Once enough data has accumulated, it's important to run reports and take action based on the data.

  7. SearchDay | Judging PPC Performance

    News from the Search Engine Watch Blog Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign.

  8. SearchDay | Making the Most of Search Engine Copywriting

    News from the Search Engine Watch Blog Show Me the Money: Bidding for Profitability PROFITABLE PPC How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of a campaign is one of the...

  9. SearchDay | Killer PPC Ads: The Final Word

    News from the Search Engine Watch Blog Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. Will it grab a decent amount of market share and reignite...