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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Angie Schottmuller is an accomplished industry speaker and blogger, and the Director of Interactive Strategy and Optimization at Three Deep Marketing. Google Analytics user agent detection can be thrown off by the countless...

  3. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Honing your search engine optimization (SEO) skills goes well beyond tips and tricks you read in tidbits across the web. Bing Webmaster Tools -- It would be silly not to start paying attention to Bing-referred search traffic when measuring the...