SEO News

Market Watch

RSS
  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    But there are many ways for brands to use the element of surprise and social media to promote "customer delight," build the brand and grow market share. If you have not yet seen the video, I encourage you to watch it now.

  2. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  3. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  4. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. Search Engine Watch defines SEM as both paid and organic search. Search Engine Watch This made perfect sense, as marketing naturally incorporates a wide array of tactics...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    What we uncovered radically changed our design approach and made Proflowers a market dominating success. I've used this process to create many market-dominating designs over the years, and none of them looked like the competitor designs.

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  7. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    With 67 percent search market share, when Google speaks, search marketers listen. Editor's note: This column originally was published on March 12, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013.