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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    For example, if everyone talks about the value of video marketing from a theoretical perspective, but you're creating 3,000 word in-depth tutorials that really move people forward, that's your niche. According to the Harvard Business Review, it...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If you do credit all value to the final click then you might find your total conversion volumes dropping as you start turning down (or off) keywords that seemingly led to no conversions. It gives the entire value of the conversion to the final click.

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    These are topics that have very high value to their readers, but that they struggle to produce enough of. We still market them; but if the content's good enough, then you just have to notify them. Pulizzi is also the founder of The Content...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Hey cstross, I almost added a link to your blog post at http://www.antipope.org/charlie/blog-static/2014/01/introduc.as an example of someone doing it right--you've clearly put a lot of thought into people who can add value for your blog's audience.

  5. How to Plan Effectively for Content Marketing in 2014

    The content that they produce follows a set of editorial guidelines that align with their value proposition and their readers' interests. Further, the relevance of high quality and frequent content around market position is critical.

  6. The Pros and Cons of Big Data Democratization

    Business value is easily exhibited for reinvestment in the team. Strict insights practices may miss out on cost-reducing self-service opportunities by distributing lower-value work. Lower value insights work can be pushed to self-serve capabilities...