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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    In fact, it's encouraged so you can get maximum value out of your keyword analysis and topic strategy efforts. By getting those links, you help float the trust, authority, and relevancy of your domain, which thereby lifts the "SEO value" of all...

  2. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    Value of Data Is In the Eye of the Beholder The value of social media and unstructured data has clearly been on the radar of search engines for some time. Just as each business is slightly unique, the value of data will vary according to what the...

  3. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    For example, you can look for how many unique visitors came from Pinterest, social actions, goal completions, goal conversion rate, goal value, bounce rate, avg.visit duration, and pageviews. There are other tools that have appeared on the market...

  4. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Digital media continues to scrap and claw for those TV dollars, in large part, because we’re still in the early phases of proving out the value of the channel. TV has historically controlled the lion’s share of ad budgets, primarily because we have...

  5. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Proving the Value of Your Search Campaign: Tangible SEO Metrics Search engines: Changes to algorithm, updates, SERP updates, market share. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the...

  6. 5 Rules to Effectively Use Press Releases for Links

    The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across numerous sites with little real value. On a larger scale, month, time of year, or proximity to a huge event in...

  7. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  8. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    The main thing you have to remember though is that it’s not about your audience, it’s about how you can provide value and entertain their audience. Video can be one of the easiest and most influential ways small businesses can market to local...