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  1. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Get ready now, especially if your target market is back-to-college shoppers. Looking ahead, PM Digital cited the following trends for the school season: For more information, including search trends, top websites and retail products for back to...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    It's likely most pieces won't go viral – and virality should not be the motivation going into content creation – but compelling, well-executed content has the potential to compel your target audience to take action if it's properly disseminated in...