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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world. The answer can range from offering a radically different position on the key trends and issues of your industry to...

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Expect to see more traditionally ad free apps insert ads in the coming year as revenue pressure comes from the market's high valuation of these companies. With mobile showing no signs of slowing, here are the 10 trends to watch across paid, owned...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the...

  4. How to Plan Effectively for Content Marketing in 2014

    Further, the relevance of high quality and frequent content around market position is critical. In online PR, however, it's critical that you stay on top of daily (if not real-time) trends, and follow what is being absorbed in the news.

  5. The Pros and Cons of Big Data Democratization

    Achieving scale can be very difficult, especially with limited human resources available in the market. Subject matter expertise often leads to data stewardship (i.e.greater accuracy and less susceptibility to multiple incongruent data trends and...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and...