By putting together a simple survey in SurveyMonkey – or simply asking people in your local coffee shop if your target audience is more broad – you're able to glean a lot about how users actually search.
A recent Citibank public opinion survey found that the Chinese would use credit cards for big expensive household items, where in Australia the opposite is true, they use credit cards for small items – utility bills, and such.
Leverage audience market data, survey results, and need states to create personas and user stories. I'm a big fan of Google's Coke vs.soda vs.pop survey. Access Audience Data: Use Experian Simmons and Nielsen Prizm to capture large-scale consumer...
Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class of 1996 and here's how many went on to grad school, here's how many went on to a job in consulting and here's what...
In the survey mentioned earlier, users showed that they want to use social for, well, socializing, while turning to search universally across all information retrieval scenarios: To a certain extent, the tech media has touted social media as a...
Survey Feedback Score Market Research (surveys, focus groups) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost...
With Nielsen finding that 92 percent of consumers trust peer recommendations (Global Trust in Advertising Survey) and research from McKinsey stating that “a high-impact recommendation from a trusted friend conveying a relevant message is up to 50...
The [BDO] survey revealed that the vast majority of people are already swimming in data, with a majority saying they find it a challenge to integrate and manage all of their data, and almost half describing it as "very challenging.
A Pew Internet survey found that 65 percent of Internet users in the U.S.used social networking sites, up from 61 percent the previous year. A joint study by global management consulting firm Booz (Also see "The 5 Ws of Social Media Marketing...
A survey by mobile and web performance management firm Keynote Systems Inc.found that 64 percent of smartphone users in the U.S.wanted a site to load within four seconds, with 16 percent of respondents saying they would not return or wait for a...
That's where creating rich content based on the results can attract editorial links (see "18 Ways to Create Unique Content From Survey Results"). The classic case is with market surveys. One of the problems with public relations is that you can't...
In June of 2011, the search marketer's industry body, SEMPO, released a survey of salaries and job titles among search marketers which revealed that with three to five years of experience, search marketers are paid an excellent salary compared to...
And look to slice and dice survey data in different ways to discover new insights you hadn’t realized were there. What follows will be real examples of the content that can be created and a summary of 18 different types of content that can be...
An in-depth market survey on behalf of your client can be a rich source of original material that brings you many content ideas and multiple business benefits to boot. So we sent out a customer survey: it confirmed 70 percent of his customers were...
Optify recently concluded its first annual B2B Marketing Athlete Survey and discovered an interesting trend – PPC has scored the lowest on most of the questions related to time spent on tactics and expertise level, and scored the highest for areas...
Google’s survey involved 1,088 US smartphone Internet users and was performed by independent market research firms Sterling Research and SmithGeiger in July 2012. A recent Google survey of mobile users found that 72 percent of mobile users say it’s...
Earlier this month, we ran a survey of SEW readers in conjunction with Conductor. The second most common place (16 percent of 600 survey respondents) for search in the organization is now in its own department out of 10 organizations expect to...
Forty-one percent of respondents to their recent survey are curators, taking image and video content they find online and posting to sharing sites. The survey was conducted by Princeton Survey Research Associates International (PSRAI).
The second enhancement was an improvement in comScore’s enumeration survey methodology to better represent persons in cell-phone only households. Bing grew their search engine market share for the third month running, at the expense of both Google...
You would need to manufacture a new feedback loop, perhaps by instituting a customer satisfaction survey, hiring a mystery shopper, or engaging in a dialog on Angie’s List to uncover the unmet needs of the angry reviewers.
