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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    The study also shows that most advertisers are losing faith in classifieds and directories (which are combined in the survey) as a viable marketing medium. Attribute the deceleration of search more to the market beginning to mature than marketers...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    A well-constructed survey can give you useful insights into the market you're trying to penetrate and help you create solid content (see 18 Ways to Create Unique Content From Survey Results). Include these every survey you conduct for content...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Take advantage of solutions that help you identify in-market consumers across devices so you can...

  4. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Content Marketing Institute's survey highlighting B2B Content Marketing Trends revealed that the majority of organizations tailor content based on industry trends. It's likely most pieces won't go viral – and virality should not be the motivation...

  5. Stimulate Your Search Marketing Creativity With the Random Input Technique

    We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results. Search marketing is often a logical, market-driven endeavor.

  6. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for marketing, PR, and advertising...