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  1. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She explained that part of Facebook's success was from their strategy to take a slow, selective user base, instead of rolling out to the world at large. The new ClickZ Live conference series kicked off in New York this morning with a keynote from...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads. Try to organize your strategy into three components so you can...

  3. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Creative Content Marketing: From Strategy to Execution Everyone agreed, and they spent the next hour talking about ways to promote and market the campaign. Previously, on British Outfitters . Lisa Hughes, a New York-based content marketer for UK...

  4. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Build an Appropriate Strategy for Each Market And the LATAM market also excelled in advertising click-through rates. Customize Your Creative Based on the Local Market If you're looking to grow your business internationally, a new report by Marin...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi, on the other hand, talks about his strategy for marketing his new book. We need some form of repository for our content in order to build a subscription strategy around that. This allures them to jump in with little preplanned strategy...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    One strategy was based on content read by our audience (utilizing keyword and topic targeting via the GDN). Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences).

  7. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. Business strategy: The most important function in a content marketing strategy lies in the ability to integrate...

  8. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...