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  1. Introducing the Local Marketing Adoption Curve

    Listing management is the required foundation for a local strategy. You should be adopting a multi-location strategy across an extensive network of mobile apps and incorporating local promotions. At this point, you should be getting enough...

  2. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  3. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    With all of the planning and collaboration that is necessary to execute this kind of content marketing strategy, it becomes fairly obvious that links alone cannot be the sole KPI on which the campaign is judged or in most cases it will be very...

  5. Last-Minute SEO - Here Come the Holidays!

    You never stop working on your organic strategy just because you might have missed a target window. NOTE: This is actually a strategy employed by large companies like Amazon. Suddenly you realize you just missed your holiday window and there is no...

  6. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. It's been reported that advertisers spent as much (if not more) on World Cup advertising than they did on...

  7. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    If you find that younger people are more likely to come via PPC but spend less than older people who come in organically, you may want to rethink your strategy. Spotting differences in conversion rate, bounce rate, average order value, and more...

  8. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Consider them and mold them to fit your strategy. Before you dive into a new strategy, it's good to get the basics right. Education Is Your Strongest Strategy If you only check out one company or only click on one hyperlink from this post, let it...