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  1. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    With 67 percent search market share, when Google speaks, search marketers listen. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a...

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the...

  3. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Interest and age brackets we can apply custom segments and filters against offer a window into an entirely new way to market. We both like the same item, but you need to market to us differently. If your audience is young, market with design and...

  4. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    These new social PR venues such as TwitterChats and Google+ Hangouts allows brands of any size to gain that oh so coveted#FMA or first-mover advantage, the advantage gained by the initial ("first-moving") significant occupant of a market segment.

  5. Retail Paid Search Traffic Up 30%, Organic Visits Drop 3% [Study]

    The study primarily focused on the differences between paid versus organic search when it comes to things like revenue, bounce rates, and snapshots across various market areas. Order size: Paid search averaged $113, which was a 3.3 percent greater...

  6. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Things like products and services, market information even a competitor index can be built quickly for employees to search and mine. Minerazzi also allows you to identify sets of keywords with common features such as number of occurrences, byte...

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and effective way to place one's message before an increasingly mobile and fluid market.