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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    It's likely most pieces won't go viral – and virality should not be the motivation going into content creation – but compelling, well-executed content has the potential to compel your target audience to take action if it's properly disseminated in...

  2. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    With 67 percent search market share, when Google speaks, search marketers listen. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Google Analytics user agent detection can be thrown off by the countless new mobile devices on the market. Export data using these segments and compare to Neilsen's demographic stats to look beyond raw numbers and into market share for each of the...

  4. Demographics and Interests: Coming to a Google Analytics Profile Near You

    Interest and age brackets we can apply custom segments and filters against offer a window into an entirely new way to market. We both like the same item, but you need to market to us differently. If your audience is young, market with design and...