Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
When running market mix models, numerous marketers have found digital video to be among their highest performing platforms; perhaps because it delivers the sight, sound and motion of TV in a lean-forward environment.
More bad apps rushing in the market. With this option, your website will auto-size depending on what device you user has and what she does. Responsive Design: Your website designed to auto-size based on browser.
Keep in mind that there shouldn't just three or four general sizes you're creating pages for – soon the market will be flooded with different types of screen sizes, whether it's in your rearview mirror in your car, or in your refrigerator in your...
Growing the size of your market requires attracting new customers, and those customers’ searches are likely non-branded. Compounding the problem is that consumer demand, market conditions, and inventory management are in constant flux.
Depending upon the captioning that accompanies the image, they may even clamp down on some people that are using Pinterest to market their products. Prominently display disclosures so they are noticeable to consumers, and evaluate the size, color...
To really make something like this concrete, Justin Freid, director of search engine marketing at CMI Media, said he would like to see it done in a more competitive industry – ideally with a company that isn't already number one in the market.
With 67 percent search market share, when Google speaks, search marketers listen. A site that works well regardless of these variables will provide a better and more consistent user-experience than a separate mobile site that is designed for a...
There are some good tools on the market like Link Detox and Remove’em to help you with link audits and even link removals. It looks like Google may have recently reduced that sampling size. Don’t wait for a Penguin update to wipe out your rankings...
Offer these valuable individuals the opportunity to obtain and review your products before they hit the market, for example. Over the long term, a primary content marketing goal is to increase the size of your influencer base.
But most merchants use catalogs to market new items or items appropriate for the season (holiday gift guides, back to school, summer swimwear). The print catalog file will have to be compressed because the Google Catalog file size limit is 512MB.
Mobile Experiences Will be Reinvented With Mobile Specific Technologies either on device, on web or in store – based on new technologies on the market. At the same time, the search ecosystem will continue to change rapidly – a new search solution...
If you are using social heavily to market your content it is also worth understanding how to measure each channel’s value in that overall campaign. What is the average order size, both in terms of the number of products and dollar amount?
Despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market,” said Alex Banks, comScore managing director for Brazil “That has all changed in the past year, during which the site has tripled in audience...
If you're not tapping into this market on the move you're missing out. Not to mention the fact that Apple products do not support Flash at all - a big deal considering the iPhone is 30 percent of the smartphone market.
Digital marketers chimed in offering tips on how smart brands can gain market share (and muscle share) by leveraging the best practices of content marketing and thinking like a media company. That's the best size to look great on the web and on...
As the market has a renewed focus on content in 2013 measuring how and where your content ranks. A common misconception about enterprise SEO is that it is directly related to company size. 2012 has been a year of rapid change.
Well over 50 percent of new handset purchases are smartphones, which means that market penetration will continue to ascend for the foreseeable future. As rapid device adoption continues, not only are more consumers entering the mobile commerce...
Industry benchmarks cover a broad range of conversion types and situations (budgets, business objectives, market size, etc. Lead scoring is the process of creating a point structure for various demographic, firmographic, and behavioral attributes...
The key to getting links on a consistent basis is to effectively market relevant and valuable content to a target audience on an ongoing basis. Once you get past a few directory submissions and some other low-hanging fruit, there is really no one...
