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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in Russia and the most common version is iOS 5.1.1. Android dominates the industry by making up 56 percent of the market share with Nokia...

  3. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the year than all of its competitors combined. This year, Google will increase revenues faster than the overall market thanks to...

  4. Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

    You're looking to make rapid responses to changes in the market. Impression share: The proportion of time you spent on the first page. No ad you can write will ever improve your CTR and traffic volume more than getting into the banner more often will.

  5. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    It's no wonder that people, even those actively working to market in this space might have a negative opinion of Facebook Pages/Advertising. Although the testing from this company is far from done, I wanted to share how you might approach making...