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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and...

  2. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    Such a figure would give Google nearly a 56 percent share of the overall market, giving the company more revenues on the year than all of its competitors combined. This year, Google will increase revenues faster than the overall market thanks to...

  3. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. As a result of this uncertainty, it's vital to have tools in place to collect...

  4. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Naver commands more than 70 percent market share in South Korea, making it the fifth most used search engine in the world, following Google, Yahoo, Baidu, and Bing. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for...