Google’s percentage of market share in Q4 was still dominant. Even if by just a few points, this an interesting data point that should drive some optimization consideration for us all. This trend also led to average CPC increases that were at their...
Yahoo dropped a tenth of a percentage point to 12.1 percent, while Ask.com and AOL.com also saw slight drops – to 3 percent (down from 3.2 percent) and 1.7 percent respectively (down from 1.8 percent).
In fact, it’s only begun to represent a meaningful percentage of total e-commerce activity in the past two years. While it may come as no surprise to many of you, there are a variety of trends that point towards a coming avalanche of mobile...
While this is flat when compared to Q2, it is nearly a 2.5 percentage point increase from Q3 2011. Covario reports that on a global basis, Google accounted for 87 percent of market share of spending and 91 percent of impressions, though just 66...
If we consider Microsoft's reach onto the desktop and through the Xbox console, they have access to a large percentage of searchers – they just haven't been able to win their hearts and minds … yet. Flash forward a few years, give them some of that...
U.S.mobile paid search spend increased astronomically, while organic search visits from mobile, mobile as a percentage of total search spend, and mobile clicks and impressions all rose. RKG found a similar trend, putting mobile as a percentage of...
The more intrinsic value of this data relates to the percentage of mobile search that leads new customers to action. Some of our merchants are seeing a 10 percent increase in this percentage each month.
Build charitable donations into your pricing (percentage of your profit goes to charity). Free guest blogging communities, like My Blog Guest and Guest Blog It, are a good starting point. Answering questions is a great way to build relationships...
On its own, professionally-produced content resulted in a higher percentage of respondents understanding the importance of the key message presented than user-generated content, while the user-generated product videos were more successful at...
Despite the percentage of organic clicks being much higher than paid, the ROI of PPC is much easier to measure – making it less of a risk and easier to justify and scale budgets. Potential Market Share
Managing by search inventory works best with a mixture of strategies, and will factor in weight or percentage in optimization for inventory levels. With the right strategy, you can spend to the ideal thresholds in specific markets – until you meet...
With more than 26 Billion searches taking place every month, certainly a non-trivial percentage are from mainstream, non-techie users and Google continues to take them (take us all? In the aftermath of the announcement the industry has been...
Meanwhile, search engine Sohu’s Sogou grew from 1.5 percent to 2.4 percent and Soso grew about half a percentage point (Soso’s exact share was not reported). Google’s share of China’s 4.3 billion yuan ($665.9 milllion) search market dropped once...
Google, meanwhile, exprienced a loss of one percentage point, attracting a total of 65.6 percent of searches. The measurement firm estimates Bing increased its share of searches by 1.1 percentage points over the course of the month, compared with...
In December that trend continued, seeing its share dip a further 0.4 percentage points versus November. Month-over-Month Point Change (%) Market leader Google continues to dominate the space, however, accounting for two-thirds of U.S.searches in...
Microsoft's Bing search engine continued to grow its share of U.S.searches in November, enjoying a 0.3 percentage point increase versus October, according to data from comScore. That gain appears to have come at the expense of Google, Yahoo, and...
Despite Microsoft's deep pockets, Bing is fighting for a percentage point here and there while Google continues to gain ground in core search market share. Blekko may be little more than a week old, but in order for it to achieve its aim to be the...
Because they realize that the old viewer was causing new users to abandon the system at a high percentage rate, they tried to make their new 2.0 viewer something more appealing to that market segment focusing on what they dubbed "the first hour...
Google grew its search market share by 0.7 percentage points in September, while its major search rival Yahoo experienced a 0.7 percentage point reduction, according to data from comScore. Microsoft, meanwhile, grew its share marginally by 0.1...
Meanwhile Yahoo grew its share by a percentage point over the same period, giving the search alliance partnership between itself and Microsoft a total market share of 32.7 percent of searches. Microsoft and Yahoo's combined search market share has...
