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  1. Could Bing Ever Overtake Google in Search?

    This is where Microsoft can leverage those users to shift the tide in their favor: integrating search into all of those services could change the search market share over to Bing. If Bing were to lead the search engine market share over Google, the...

  2. Microsoft-Yahoo Search Ad Deal Will Continue for Another Year

    However, Microsoft wants the market share that Yahoo provides and they don’t want to potentially lose the deal to another search provider – namely Google. She felt that Yahoo and Bing shared the same search market share, rather than cutting into...

  3. Paid Search Beyond Google: Social Media, Bing & Retargeting Ads

    Their 26 percent search market share can’t be all wrong. Ask Speakers Jason Dailey and Brian Utter of Microsoft. Speakers Adam Berke of AdRoll and Kimm Lincoln of Nebo Agency will share a healthy list of dos and don’ts for executing remarketing...