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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Android dominates the industry by making up 56 percent of the market share with Nokia following with 31.5 percent of market share. Apple having 34.7 percent of the market share in 2012 demonstrates iOS as the dominant mobile operating system in...

  4. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: Facebook's video offering will accelerate the shift of ad spend away from TV into digital and will steal some share from YouTube, too, as advertisers want to feel they have a choice. It's a game-changing move by the social network, with Morgan...

  5. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    It's no wonder that people, even those actively working to market in this space might have a negative opinion of Facebook Pages/Advertising. Although the testing from this company is far from done, I wanted to share how you might approach making...

  6. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    When it comes to paid search ad spend, Japanese marketers spend 93.8 percent of their paid search market on desktop, although it accounts for only 89.7 percent of clicks. The Brazilian online ad market is still largely dominated by desktop...